The Best Prime Day Apple Deals, From Watches to iPads (2025)

It was a Happy New Year for Apple. The thin and light iPhone Air was the biggest iPhone redesign in years, and the Apple Watch’s extended battery life was a step forward from a feature the company had been working on for years. Resizable and movable windows have turned the iPad into a much more usable work computer, and Apple’s AirPods Pro 3 are better than ever. If you’re an Apple fan, many of your everyday items have become easier and better to use. Better yet, there are a handful of great October Apple Prime Day deals that will make them more affordable, too.

Of course, this means that if you haven’t upgraded your Apple devices in a while, it’s time to upgrade to new gear. (I still keep an original iPad mini from 2012 myself.) Here’s the best Apple gear on sale during Amazon’s Prime Big Deal Days, with the caveat that you need an Amazon Prime membership to buy it. If you’re not sure, here’s our guide to the best Amazon Prime benefits. Be sure to see the rest of our Prime Big Deal Days coverage.

Updated 3:41 a.m. EST: We’ve added a batch of new deals from day two of Amazon’s Prime Big Deal Days.

WIRED Featured Deals

The Apple Watch Series 10 is on sale

Hear me out: I think the battery life improvement in this year’s Watch Series 11 (from 18 hours to a full 24 hours) is a big enough upgrade that you should just consider upgrading directly to this year’s Watch. This makes all of WatchOS 26’s health features much more useful, especially this year’s Sleep Score. (Previously, many people I knew didn’t sleep with their Apple Watches on because it was too annoying to wake up to an empty watch.) However, this is a sizable discount on a watch that remains a slim, attractive, and well-rounded fitness tracker.

Almost the lowest price on the best iPad

Do You do you want an iPad this year? I’m almost convinced that this year’s iPad OS upgrades would make an iPad setup much lighter and easier for travel. (I would be able to work And watching movies in bed!) It’s important to note though that this iPad doesn’t support Apple Intelligence and only works with the first generation Apple Pencil. In this case, you will want…

An improved iPad

Photography: Brenda Stolyar

The iPad Air is our upgrade pick that supports Apple Intelligence, has 5G connectivity, and supports some of the latest accessories. It may be expensive for an auxiliary tablet; however, this is a great price for a brand new work computer.

The best work computer

Photography: Brenda Stolyar

Apple

MacBook Air (M4, 2025)

Or you could get the work computer we all have. I’m writing this on a MacBook Air right now. It tops our guides to the best laptops and best MacBooks, and it has plenty of built-in RAM. Unless you edit videos or produce music for a living, you probably won’t need to spend hundreds of dollars on M4 Pro or M4 Max chips. (Though you can always check our buying guide, just to be sure.)

Some headphones

Photography: Brenda Stolyar

The only problem with the AirPods Max is that they’re among the most expensive wireless earbuds we’ve tried. But even though they were released in 2020, they’re still the best headphones for iPhone users, with remarkably excellent build quality, and they very rarely go on sale.

Photography: Christopher Null

Apple

AirPods Pro 2 (with USB-C)

The AirPods Pro 2 also benefit from a very significant discount. They don’t fit as well as the latest AirPods Pro 3, which I’d say are the best-fitting AirPods I’ve ever tried. But their performance and features are still better than most other headphones we test.

More Apple Accessories

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