SB Nation partners with Sei Less to celebrate 2025 NBA Draft with ‘On The Clock’ party in NYC

With the help of partners by Don Julio Tequila, Corona and Shaq-A-Alicious XL Gummies, Vox Media and SB Nation broke out on the eve of the NBA draft with the “Clock” party at Sei less in the New York clothing district on Tuesday evening.

The Asian Fusion restaurant – which has become a leading destination for hip -hop athletes and artists – was filled with VIP, former NBA players, influencers and other celebrities. The spectacular event of SEI less has brought together manufacturers of cultural tastes in basketball with impressive brand activations.

The main bar – filled with additional icy corona and a variety of spirits from Don Julio – offered three signature cocktails. Anejo Manhattan featured Don Julio Anejo, the Retaado Margarita included Don Julio Résado, and the spicy Margarita highlighted Don Julio Blanco.

But that was not all that Don Julio offered to Sei less. Once customers have obtained a special key, they could make their way in the 1942 room, a speakeasy located under the stairwell of Sei less. There, revelers were entitled to Don Julio 1942 served neat or on the rocks, or in the cocktail 42 Rob Roy.

After the guests have transpired from the dance and the mixture, they could escape in the Corona VIP section, where a personalized bar kissed the beach vibrations “La Playa Awaits” of the beer and served Corona Extra, Corona Light and Corona Non alcohol. Whether in a bottle or box, drinks were kept in the fridge with Corona Koozies, and revelers also picked up Corona brand bottles, necklaces and lip balm.

View of the grid

A great attraction for customers was the DRIP Shaq-A-Clicious fair, which came the tunnel’s walking atmosphere that many NBA and WNBA players do before each match. People first went to the Swag Swag Shaq-A-Alicious XL table, which included bags, hats, shirts, personalized jewelry and-of course-a variety of XL Shaq-A-Alicious gummies. The guests then crossed the illuminated tunnel to pose for photos and videos in their newly acquired bling.

The party also included delicious Sei hand bite, such as Satay chicken with signature peanut sauce, and airs of a DJ which favored hip-hop of the 1990s.

Among the VIPs that presented themselves were Greg Oden, the overall choice n ° 1 of the 2007 NBA draft and the registration artist of Def Jam Liangelo Ball. The other guests included Jim Jones, Fabolous, Benny The Butcher, Dave East, the former NBA player Josh Richardson, current Prospect Sion, Idriss Alison-Konteh, Franklin Session, Annalize Azadian, Joshua Thompson, Trev Mulah, Maria Clifton, Maximo Beras, Rich-P and Walibel Torres.