Leaders Underestimate the Value of Employee Joy

Business leaders have long said that people are their greatest asset. Yet many still view their jobs as if employees are just one part of many, leaving their greatest assets feeling unfulfilled and unmotivated. Businesses have become masters at understanding their customers. They map customer journeys, study their behaviors and use predictive analytics to anticipate their needs with astonishing precision. But when it comes to understanding their employees, the very people who create these customer experiences: Most organizations still rely on intuition, superficial data or generic and infrequent surveys.