Apple has finally found the solution to iPhone complexity

Everyone wonders, what’s going on with the iPhone range? Okay, the macalope did not ask for around, but it is almost sure that everyone wonders this. Because he himself wondered this.

The iPhone range is in very big changes. This is not the first time it has happened, of course, but it has been relatively stable for several years, but with some minor variations. Apple made a little phone for a few years, but most of the time, you got a basic telephone range, sometimes with a larger size and a pro range in two sizes.

Now Apple has slipped iPhone air into the range instead of the cheapest iPhone Pro, in a decision that marks the start of certain fairly major changes over the next year. The company should largely follow this next year with a foldable iPhone.

It could be tempting to warn that the apple risks returning to the dark days of the mid -1990s, when it has sent an disconcerting number of Mac in various configurations that confused customers and cannibalized its own share of profit. “Steve Jobs has implemented a simplified range of products for a reason!” You say, stir your finger. Of course, but there are two things bad with this argument. First of all, who is moving the finger? Who are you, the father of the plush shirt in a Wes Anderson film? Second, it is quite possible to expand your product offer and provide more options without making things confusing.

The iPad range provides the perfect object lesson. Until recently, the iPad range actually had a puff from the 90s, almost as if you could hear “Two Princes” play slightly by more than a hill. This horrible sound was, however, when Apple rationalized the range last year with a simple tip: increase prices. The increase in prices has put a certain distance between the iPad Pro and the iPad Air, which facilitates the making of a purchasing decision.

Although some can complain that Apple no longer offers an iPhone Pro at a price of $ 999, they could not overlap with iPhone air. You could say that the company should sell the air at $ 899, but it is a different argument that involves prices and ASP and margins and want to be apple. In the end, the range has meaning as it is currently. Likewise, when the company ships an iPhone foldable next year, the price will help indicate that the device is good for you.

No more sku, no more choice, but no additional complexity.

One thing on which we have been able to count for a long time is that the new Apple range would always be announced in the fall, with the exception of a phone at a lower cost that could come in the spring if Apple felt particularly magnanimous. The unwashed masses looked up to Tim Cook and say, “Can we have a cheap phone, sir?” And Cook looked at and whispered, “no”, creating the crossover “Watchmen” / “Oliver Twist” that nobody knew they wanted because, really, nobody wanted it.

IDG

Although now that macalope thinks, see Oliver face Fagin with a flying owl ship is pretty cool.

Those of us who bought an iPhone 17 basic model this year could have a longer wait for a next replacement cycle, however, because Apple should make the fall event only for phones, well, the iPhone pro, iPhone air and the foldable iPhone. The basic iPhones model will not be announced before the spring of 2027, perhaps with an iPhone 18th.

Unless we find a way to take Tim Cook with a kind of owl ship. Dang it, now macalope cannot stop thinking about it.

We may not like it, but there is a little logic for this timing. During the last two cycles, Apple has improved on the basic iPhone model, giving it more treatment power and improving its price by keeping the price the same and increasing storage. Indeed, it seems that the basic iPhone is doing this cycle quite well, which could have a negative impact on the margin of Apple. Pushing the six -month base model differentiates the range without even changing specifications or the price.

For a long time, a big blow on iPhones was that there have been very little choice. If you wanted the choice in the equipment, you had to go on Android. Now Apple shows that it can provide more choices without you remembering to see television.