Warning! Meta will start snooping on your AI chats in its apps in December
In the near future, according to a recent press release, Meta systematically wishes to record and analyze the conversations of its users with the company’s own IA chatbot on WhatsApp, Instagram and Facebook.
The initiative will start from December 16, 2025, initially outside the EU and the United Kingdom, where more strict data protection laws will force a subsequent introduction. The data will be used to personalize advertising and content more, and it will not be possible to withdraw.
According to Meta, all the entries of the AI chatbot users in WhatsApp, Instagram and Facebook will be stored and analyzed. The company wishes to use this data to customize advertising and content.
Anyone who talks to AI of subjects such as bicycle or kitchen, for example, could start to receive targeted announcements for bikes or kitchen appliances. Users can also start getting suggestions and recommendations for relevant groups and publications.
Meta stresses that sensitive information – such as health, religion or political opinions – will not be used for advertising purposes. Nevertheless, this kind of data East Always technically collected and treated in order to provide AI’s functions.
No way to withdraw from data collection
There will be no way to continue using the AI chatbot while removing the collection and analysis of the data. If you don’t want Meta to read and study your conversations for advertising purposes, your only option is to stop conversing with the AI chatbot.
WhatsApp offers an option to block automatic integration of the AI. To do this, open the relevant cat, access the settings and activate the “Advanced Chat Privacy” option. This must be done for each cat.
Note that Meta plans to compile chat data has collected on platforms. Anyone who has linked his accounts in the “Center of Accounts” must be aware that AI interactions on a platform can also influence the display of advertising on another.
Meta says that he will not analyze encrypted messages from private ends between real contacts. Only AI conversations.
Start in Europe always in the air
Although the new policy is due to enter into most regions of the world from December, the launch date of the EU and the United Kingdom is not clear. Meta always examines how changes can be reconciled with the general laws of the data protection regulations (GDPR).
According to the company, more than a billion people already use the Meta AI services, including the chatbot and the image function “Imagine Me”.
What does that mean for users?
In the future, anyone who chats with Meta Ai will have their complete conversations stored and examined by Meta. Since data analysis cannot be deactivated after its introduction, the only protective measure you can take is not to use Meta AI features. (In WhatsApp only, you can activate cat data protection on a cat base.)
For more information, check Meta’s privacy policy.
This article originally appeared on our PC-Welt sister publication and was translated and located in German.
