Key RFK Jr advisers stand to profit from a new federal health initiative | Trump administration

Federal Health Managers are looking to launch a “daring and nervous” public service campaign to warn Americans of the dangers of ultra-adjustment in social media, transit advertisements, posting panels and even text messages.

And they do not take into account the results.

Ultra-transformed foods are a fixation for the American Secretary of Health and Social Services (HHS), Robert F Kennedy Jr, a vaccination skeptic who believes that the American industrialized food supply is a “main culprit” behind many chronic diseases.

“We have to repair our food supply. And that’s the first thing,” Kennedy said when he confirmation.

Bring healthier foods to the Americans has proven to be one of the most resonant questions in the “Make America Healthy Again” campaign (Maha) in Kennedy – and undoubtedly the only one on which Democrats and Republicans are in principle.

Kennedy spent most of his mandate as a health secretary dismanting key components of American vaccine infrastructure, instituting mass licensees and completing chronic disease prevention programs, as for the use of tobacco.

The secretary managed to reign in food manufacturers less. Food defenders have described voluntary changes between the government and “disappointing” manufacturers. Kennedy was criticized by the Congress Republicans for having targeted agricultural pesticides in the “Maha” report even before its publication – showing the limits of the republicans’ appetite for regulations, then the report itself was riddled with errors, probably generated by AI.

“The creative content of the campaign will run the heads, create viral moments on social networks and, above all, will encourage Americans to regain their health by eating real food,” said a document published by the federal government that described the campaign.

The campaign should cost between $ 10 and 20 million, according to documents. Anyone looking to apply for the price will have a quick turnaround – the deadline is June 26.

“The aim of this requirement is to alert Americans to the role of foods processed in the food of the diabetes epidemic and other chronic diseases, inspires people to assume personal responsibility for their food and to lead to measurable improvements in the prevention of diabetes and national health results,” he continued.

The new public relations campaign also highlights the unconventional approach to the Trump administration for hiring – including its dependence on special government employees.

A key advisor to Kennedy, Calley means, could directly benefit from one of the objectives set out in the campaign: popularizing “technology such as portable devices such as cool and modern tools to measure the impact of food and take control of your own health”.

According to Bloomberg, Calley Means is a main Kennedy advisor and has been hired as a special government employee to focus on food policy. He founded a company that helps Americans obtain such portable devices reimbursed in tax franchise thanks to health savings accounts.

Casey means is Calley’s sister. She also directs a health care start-up, although her family sell portable devices such as continuous glucose monitors. She is Kennedy’s candidate for the American general surgeon and a health entrepreneur whose company sells continuous glucose monitors – one of these portable devices. The company of Calley Means also works with the company of Casey.

Due to the status of Calley Means as a special employee, it was not forced to depart from its private commercial interests – a situation which has already led to an ethical complaint. Consumer defenders, such as the non -profit public group, had warned that such hiring practices could cause conflicts of interest. HHS did not respond to a request for comments on the private commercial interests of Calley Means, nor its role in the development of the advertising campaign.

Although the advertising campaign focuses on the connection of ultra-transformed foods with diabetes, at least a high-level nutritionist was uncomfortable.

“Ultra-transformed foods-some of them include breakfast cereals that are ultra-attracted because they are fortified with vitamins,” said Walter Willett, professor of epidemiology and nutrition at Harvard Th Chan School of Public Health. “These are good if they are large breakfast cereals and whole grain breads,” he said.

Ultra processed foods are generally recognized as sodas, savory snacks and frozen meals designed to be stable, practical and inexpensive. These foods are associated with an increased risk of type 2 diabetes – or resistance to insulin.

The mechanism by which these foods could increase the risk of diabetes is unknown, a problem which extends partly from the “heterogeneous category” of the food that the ultra-suitable category includes. The proposal for an advertising campaign does not venture to define the category, even if Kennedy obsessed what he “poisons the American people”.

“When you say processed foods, you do not imagine a coke in your brain, and that is the biggest problem,” said Willett, who added that most public service campaigns are carefully designed and tested for efficiency.