Lapland's next hotspot after Santa? Torne Valley seeks sustainable tourism

In Finland, tourism in Lapland has grown so quickly that Rovaniemi, the region’s capital and number one destination, where Santa Claus has his office, is already operating at full capacity. There is very little room left to accommodate more tourists in the city located in the Arctic Circle. Attention has therefore turned to the next emerging destinations in Lapland, one of which lies along the Swedish border, in the Torne Valley, a region with a long and rich but largely forgotten tourism history.