What Makes a Car Lovable? It’s Not the Tech, It’s the Cup Holders
Nearly 100,000 cars Buyers of 2025 Model Automobiles asked what they thought of their new brilliant rides. The results are revealing to say the least. Do you want to know who the worst performer was? This Ignomye goes to Audi, with 269 embarrassing problems reported for 100 vehicles.
However, one of the most interesting discoveries of the initial quality study of the JD power (labeled as a “key discovery”, no less) did not concern discomfort by the lack of physical pimples, no surprisingly, intrusive bangs of speed alcticity systems, but a marked increase in “frustration of the holder of the cup”.
“Although it seemed that the manufacturers had cup holders included … manufacturers have trouble following the possibility of adapting to all different shapes and sizes [of containers] which are increasingly available, ”explains the report.
It therefore seems that in spite of the obsession of the automotive industry for vehicles defined by software, many buyers would give up a certain number of digital dooohickeys, as long as there were enough space in their new cars for several large sips. Pay by the nose for a new fancy car filled with technology – ADAS, ambient lighting, seats to destroy it, dog modes – does not prevent car buyers from complaining of insufficiently expandable drinks.
For several years, this longtime annual directory report advised car brands to pay more attention to the Kvetching. Space cylindrical gaps – or, in some cars, flip -out platforms, door spaces, sophisticated cases or hinge pockets – are still too small, the largest number of people interviewed. Too small for what, however? Stanley Gargantuan cups most likely, Giant Yeti Gallon hikers and similar bladder busts, whose overturned content could dip a desert.
Even if Center’s real estate consoles today is of first quality, in particular now that touching screens that have always become essential in all self-reluctant digital cockpit-the Americans (and more and more of the Middle East and Australia), large-term culture, car manufacturers are not in Crim
These are the little things
Twenty years ago, a PricewaterhouseCoopers report suggested that the number of cup holders in an American vehicle was one of the most critical factors to win the purchasing decision for potential car buyers. The fact that it remains just as vital today must be stored with automotive software engineers, but that does not surprise Chris Fischer, Nissan’s reference engineer for cubelets. “These sections of cuts work well for customer satisfaction,” Fischer told Wired. “It is a key decision -maker when buying a car.”
Working at North American Technical Center in Nissan in Farmington Hills, Michigan, Fischer is the main director of the vehicle performance development company and, with a team of “cabin utility engineers”, he worked to improve the storage of drinks from the car since 2015, when the performance of the cup holders have had an impact on the Benchmage scores Niss.
The design of the cutting holder is intensely important for many consumers, he says. “If they are crazy about a point of contact every day, it will open their desire to want this vehicle again.”
“The contact points are extremely important,” accepts Dick Powell, co -founder of the design and innovation company whose head office is in the process of London SeymourPowell. “Excellent design is fundamentally to improve things, and when you enter a car exhibition hall, contact points are the first interactions you have with the car. How [door] Manipulate the sensation? What is it like opening the door? Where are the cup holders?
