Apple announces ‘Awe Dropping’ iPhone 17 event for September 9

Apple has announced that its annual iPhone event will take place on Tuesday September 9 at 10 a.m. PT. This event, which Apple markets with the slogan “Awe Droping”, should be the place where the company unveils the iPhone 17 range and the new Apple watches. We can also see the introduction of AirPods Pro 3, updated Apple TV equipment or an updated homepod mini.

The event will be broadcast on YouTube, Apple TV and the Apple events website.

Expected and possible product ads

These are the products we expect from Apple that he announces during the “Awe Droping” event.

• iPhone 17: Available in black, white, steel gray, green, purple and light blue, the iPhone 17 will wear an A19 processor and a front 24MP camera at the front.
• Air iPhone 17: This new iPhone model will replace the iPhone Plus. Should have less than 6 mm thick, it should be the finest iPhone of all time. Available in black, white, light blue and light gold.
• iPhone 17 pro: Even more powerful thanks to the A19 Pro and 12 GB of RAM, the Pro model will have a 48 MP telephoto lens and a new thermal management system for better peak performance. It will come in black, white, gray, dark blue and orange.
• iPhone 17 pro max: Expect a lifespan of the upper battery thanks to a 5,000 mAh battery, and other specifications should be similar to the iPhone 17 Pro.
• Apple Watch Series 11: Do not expect many changes here, apart from a possible specification bump thanks to a new processor.
• Apple Watch Ultra 3: Again, an upgrade of the processor is the big change here, although it can offer satellite cellular connectivity.
• Apple Watch SE 3: We know little about the new model, but with the existing model always based on the Apple Watch Series 4 (less ECG), it could see a spectacular overhaul.

There are some additional products that Apple should publish this fall which could also be unveiled during the Apple September 9 event:

Airpods Pro 3: The third generation of Apple’s Popular Popular Earks should add monitoring of the heart rate (similar to PowerBeats Pro 2), a new H3 chip which offers better active Noice and superior sound quality, and updated design with shorter stems. Apple can also announce a live translation function which can also work with Airpod Pro 2.

Apple TV 4K (4th generation): An upgrading of the processor to an A17 Pro is the big upgrade of rumors. It could allow Apple Intelligence’s features on the set-top box.

HomePod Mini: An update of the Homepod Mini should give it a faster processor, but we don’t know what else will change. The HomePod Mini has not been updated since its beginnings in 2020, apart from the new colors in 2025.