Marissa Mayer Is Dissolving Her Sunshine Startup Lab

Sunshine, the consumer The startup of AI founded by the former CEO of Yahoo, Marissa Mayer in 2018, had more bright days.

The little startup stops and its assets are sold to a new entity incorporated by Mayer, called Dazzle, according to an e-mail targeted by Wired. Mayer sent e-mail to Sunshine shareholders on September 17, informing them that Dazzle has officially incorporated and is ready to acquire the assets of Sunshine.

The agreement requires the approval of shareholders, in particular the co -founder of Sunshine, Enrique Muñoz Torres, Norwest Venture Partners, Felicis Partners, Ron Conway’s Sv Angel, the public relations company Archetype Agency and others. Sunday afternoon, 99% of shareholders had signed, according to sources close to the situation. Mayer herself is the largest shareholder and investor of the company.

E-mail has not explained what Dazzle’s goal will be, but the sources tell Wired that Mayer is considering a new type of AI personal assistant. About 15 Sunshine employees expect to find new roles at Dazzle, according to sources.

“After special attention, the management of Sunshine and 99.99% of its shareholders, determined that the strongest way for the company was to sell to Dazzle AI, a new company already incorporated and with committed funding,” said Mayer through a spokesperson. “As the biggest investor, shareholder and CEO of Sunshine, Marissa is proud of what the team has built and is eager to carry this momentum in new opportunities around dazzling.”

Mayer founded Sunshine, originally called Luma Labs, in 2018 after her five -year recovery attempt in Yahoo. Before becoming CEO of Yahoo, Mayer had a career in Google’s field, where she was the number 20 employee. Mayer designed the Google Search interface, and helped develop Google Maps and Google Adwords.

The idea of ​​Sunshine’s first product, an application to manage contacts, comes from Mayer’s experience in her deep network of Silicon Valley lighting while she was trying to launch her business. This application, Sunshine Contacts, was launched in 2020. At that time, the startup had raised $ 20 million in venture capital funding, in addition to Mayer’s personal contributions.

At the beginning, the Sunshine application was plagued by complaints that it potentially violated user confidentiality. The application, which used the AI ​​to identify and merge the people in doubles in the list of contacts on your phone, also drawn white pages information to automatically add personal addresses to contacts.

In 2024 Sunshine launched a photo sharing application called Shine. Like the sun contacts, Shine was widely considered a flop.