Why “Laser TVs” Aren’t Actually TVs

These clever marketing specialists always reflect on ways to use existing technology for people in new ways. This is why you may have seen advertising for “laser televisions”, who certainly seem very scientific and futuristic.

But what is a laser television? It turns out that laser televisions are not at all televisions.

Which “laser television” is actually

Thus, the long and (ultra short) is that a laser television is a type of ultra-short Throw (UST) projector. These spotlights are designed to create a large projection image while sitting against the wall or another projection surface, unlike a traditional “long throw” projector. The “laser” part of the name comes from the laser technology used to create light instead of traditional bulbs or LEDs. Laser projectors can create much brighter images, which brings them more in accordance with LCD televisions.

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The reason why marketing specialists have the impression of being able to merge definitions and calling these “televisions” is that this type of projector is functionally similar to a traditional television. In other words, it is at the front next to a wall, and works like a television, lighting up when you need it at any time of the day and fills a similar use case.

The lifespan lifespan is also similar to existing flat-screen televisions, so the idea is that you can exchange your existing TV with a laser television, and it would serve as a replacement without an appointment.

How they differ from real televisions

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But, of course, laser televisions are not only like a normal television. A real television has an integrated display panel, whether LCD, OLED or MINILE. A laser television, on the other hand, requires a surface to project.

To get closer to the performance of the image of a traditional television, you must associate a laser television with an ALR projection screen (rejection of ambient light). Alternatively, you will have to paint your wall with special projector paint, but that will not have quite the same performance as an All screen.

Thus, unlike a TV, a laser television is not an autonomous display device. You need a projection surface to complete the puzzle.

The illusion of a television type experience

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Laser televisions are packed to look like and feel like televisions. They are often sold with a matching projection screen, integrated tuners or Smart TV operating systems. Instead of delicate ceiling supports and configurations, you simply place the unit on a cabinet, plug in and you have a 100 inch image on your wall.

The current practice of including an All screen with laser televisions is, of course, a good thing, because it deletes a potential hidden cost and means that you can have a configured TV out of the box. The assembly of the screen is not more expensive than the wall amount of a TV.

However, no matter how much you feel like you have a normal television experience, you are still dealing with projection technology, and most of the same advantages and disadvantages always apply.

Laser television pros

The advantages of laser televisions are almost the same as for any UST projector. You can have image sizes that would be much more expensive in the form of a flat panel TV. They last almost as long as a real television, and much longer than the old types of projector.

Finally, they are more compact and discreet than a television. The laser television is easy to transport or move to a new place, and the screen can be completely hidden when not used, with the right configuration.

Limitations compared to real televisions

Laser projector technology is closest to regular regular televisions with regard to image quality and performance, but it still does not correspond to mid-term and high-end televisions. Brightness in particular can always be a bonding point in certain rooms, even with an All screen.

Visualization of angles is not as good as a mini-dirigé or OLED television, or almost any decent modern LCD screen. Configuration and maintenance are also a little more involved. It is therefore not as Plug-And-Play as marketing wants you to think.

But, the name causes confusion

There is absolutely nothing wrong with laser televisions as a product. It is an impressive alternative to expensive large format televisions, and projector technology is definitely mature enough to be used instead of a traditional television.

However, I think that this choice of name has the potential to confuse certain buyers and creates the idea that it is really a 1: 1 replacement for traditional televisions.

The brand image has meaning for manufacturers – it is easier to sell a “laser television” than to explain the appeal of a UST projector, but it leaves consumers (potentially) incompatible expectations.