WNBA expansion comes to Detroit, Cleveland and Philly on a ‘monumental’ day showcasing the league’s rapid growth

NEW YORK – DEANNA NOLAN has packed in a rush, by chance for the smallest suitcase that it had not used for 15 years during this trip of a day of Detroit. By digging in it on Monday morning in her New York hotel room, she came across what some could claim as an explosion from the past, a piece of memories to add to her collection as triple WNBA champion.

But during this trip, he served as a sign. Even fate. All morning, she wore Detroit’s shock baggage around the 2000s in her pocket, kissing history while broadcasting the future in a WNBA X Detroit t-shirt.

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“Everything is a full moment,” said Nolan.

The WNBA announced on Monday in Detroit, Cleveland and Philadelphia as an expansion teams, further supplying a period of rapid growth in the league trajectory. The development is monumental, moving the footprint of the 12 team league a year ago at 18 by 2030.

No later than the WNBA 2024 final, Commissioner Cathy Engelbert targeted 16 teams by 2028 – a number they reach when the Cleveland franchise will start that year. Detroit will start to play in 2029 and Philadelphia in 2030.

“We wanted to make sure that everyone knew their way, the long -term strategy until the end of the decade,” said Commissioner Cathy Engelbert.

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In the middle of a new wave, the WNBA moves quickly to capitalize. The list of potential offers has occurred longer in the years since that Gelbert, which took over in 2019 as the first commissioner of the League, first mentioned the word extension. It is now the responsibility of ownership groups to deliver the long -standing insistence that it is not a simple moment, it is a movement because the WNBA reaches its third decade.

The peak of franchise costs alone points to the rapid ascent in value. The three expansion teams would each have paid $ 250 million, about five times the reported price of the Golden State Valkyries when their offer hit the air in October 2023.

Engelbert said they do not disclose financial conditions: “But I would say that these are historical franchise costs.” The ownership groups, drawn by the respective owners of the Cleveland Cavaliers, Detroit Pistons and Philadelphia 76ers, are determined to practice facilities specific to their WNBA teams and have large NBA arenas to organize games.

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To announce the news of three at a time, a rock fell into the lake while the league accelerates along its monumental growth path. Games reach millions of viewers. The goods are in vogue. The relevance of the league has taken a net punchline turn in Must-See. Time to jump on board is now, and it seems that the NBA property groups took note, eager to collect the awards.

“We will come back to this day 5, 6, 7 [or] In 10 years and I do not know if you will never see this growth in a period of time given in the WNBA, “said Nic Barge, CEO of Rock Entertainment Group and Cavaliers. And this is something that we should be very proud and something we embrace and we can’t wait to go to work. “”

As with previous expansion selections, the three hit all of Engelbert’s data notes. There is a sports success for established women, market value and obvious marketing opportunities. Philadelphia, she said, will serve as a missing corridor link for rivalries located in New York and Washington.

Cleveland welcomed the Final Four 2024, a bargain marker declared as a “final catalyst to go completely and go into the way we did it”. The “city was on fire” supporting these athletes, culminating with a national championship match between the Gamecocks of Caroline in the south of Dawn Staley, from Philadelphia, and the Iowa Hawkeyes led by Caitlin Clark.

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By increasing its future, the League has not forgotten the heights of its past. Half of the six expansion teams announced since October 2023 are in markets that previously welcomed the WNBA. Another could happen in the next wave. Engelbert declared “there could be opportunities” in Houston, the former house of the Quadruple Champion Comets, and distinguished them for their offer.

The Portland Fire had the shortest track, folding after three seasons when the owner of the Blazers, Paul Allen, sold the team in 2002. The League announced a Portland extension franchise in September 2024, and it should start the game next year.

The Cleveland Rockers were an inaugural team which took place from 1997 to 2003 with four appearances in playoffs. 2003 Shock, who would win the title, and in front of an 18 -year -old LeBron James. The Rockers have become collateral damage and fell back when the owner of the Gordon Gund team chose to sell the Cavs.

The shock was launched in 1998 and became one of the marquee franchises with championships in 2003, 2006 and 2008. Nolan started almost all the matches of his nine -year -old strait career, winning the MVP of the finals in 2006 and winning annual MVP voting. It is always recognized in the city by a wide range of fans, of those who attended games to those who made their own discoveries long after the fact.

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“It’s so cool. So, so cool,” said Nolan. “Especially this age of women’s basketball and how is it increasing. It grows up and everyone just wants to be part of it.”

The League culminated in 16 teams from 2000 to 2002, strengthening the early excitement of the launch of the WNBA under the direction of the NBA in 1997. An average of 10,000 fans attended matches throughout the League in 1998 and 1999, according to Timeline. He culminated at a total of 2.3 million participants in 2002.

The medium of attendance fell at around 6,000 per game across the League at the end of the 2010s after the franchises folded and others have moved.

For a list of reasons that could compete with the parchment of tenderers ready to join the W, the interest in female sports has taken off in recent years, and the average attendance of League A up to 10,849 to 108 games this year. It is slightly outside the 1998 file.

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Golden State, the first expansion team since Atlanta in 2008, leads the League with 10 sales of 18,064 in as many games. Indiana and New York are also on average more than 16,000 in the NBA arenas. Las Vegas, at the maximum of around 12,000 per game to Michelob Ultra Arena, is 11,354.

Barring kept an eye on Golden State while Cleveland’s property group approached its accepted offer. The Valkyries announced early a complete brand identity, selling goods long before making a tip in a plan for the other extension teams. Toronto announced its tempo identity, but the Portland franchise which should be launched in less than a year has deviated by any announced brand and a stampede at the top of its front office.

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Engelbert said the announcement of the three expansion teams so early is partly for the track, and partly the double service of the possession of NBA teams. They will have more time to launch a brand, hire front office staff and work with Nike on Gear, the longest calendar in the group.

“We do not dictate when they do it, but at least we feel good now that they will have enough time,” said Engelbert.

Cleveland launched goods and a seasonal call deposit portal after the announcement. Barring said they had a roadmap before April 2028. Detroit has “similar plans,” said Vice-President of Pistons RNA Telm, and will soon contact his communities.

Suchm took the podium equipped with one of the Wnba X Detroit t-shirts, asking Engelbert to hold him with him as if he were a player on the evening of the evening. His first remarks in the full room exclaimed: “The W is back in Detroit.”

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The return validates the “incredible transformation which is still underway in Detroit,” he said. As with Cleveland, the property group will rely on its rich history of basketball without relying only on it. They will share the moment with shock legends like Nolan, and will celebrate what they wanted to say while doing the front in a new era.

“What will be different [than the Shock’s exit] The league is on another level with regard to interest and coverage. I know that one thing now that I said is that going from our business community to our lively and philanthropic community, everyone wanted it. And our fans are Detroit’s speech. So I know now that it will be a huge success. »»

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