X adds ‘Paid Partnership’ labels so users can more easily identify ads
X is rolling out a built-in “Paid Partnership” label that creators can apply to sponsored posts, replacing the hashtag workarounds they’ve had to rely on until now. The feature, created by Nikita Bier, the platform’s product manager, adds a toggle that places a disclosure label directly below an article’s content. It can also be applied retroactively.
The label is intended to help creators comply with years-old requirements requiring clear disclosure of sponsored content. The agency reminded influencers of this requirement in 2017, and a disclosure feature the same year. Without a native tool, X creators had to use hashtags like #ad and #paidpartnership.
X tente de courtiser les créateurs depuis un certain temps avec des outils comme et Creator , mais la plateforme est toujours aux prises avec des problèmes d’image majeurs suite à une série de scandales comme . The platform owned by Elon Musk is under investigation both for the behavior of the AI agent.
