The GoPro Hero 13 Camera Is on Sale for Prime Day (October 2025)

I’m not sure where we’ve had this obsessive need to record every moment of our lives, but I can’t think of a better camera to tackle this quest than the GoPro Hero 13. This little camera that could do it is currently on sale for the lowest price I’ve ever seen. The best deal, however, is for the GoPro Hero 13 with Ultra Wide Lens, which is objectively the best GoPro Hero camera/lens combo.

For more deals, read our Absolute Best Prime Big Deal Days roundup, plus our Prime Day live blog for the latest up-to-the-minute discounts.

Photography: Scott Gilbertson

GoPro

Hero 13 Ultra-Wide Pack Black

Why ultra-wide? Maximum field of vision. An action camera is all about capturing as much of the world you experience as possible, and nothing does that better than the ultra-wide lens’ 177-degree field of view. You have to deal with more extreme horizon curvature, which takes some getting used to, but once you master it, you’ll never take off the Ultra Wide lens again. However, if you want to remove it for any reason, this deal also includes the standard lens.

Don’t want a wider field of vision? The standard GoPro Hero 13, without additional lenses, is also on sale.

There are always good deals on GoPro Hero cameras this time of year, usually because a new model has just been announced. But this year, that’s not the case. GoPro updated its Max 360 camera, released a new entry-level GoPro camera, but made no changes to the Hero 13 Black. That means this year’s deals aren’t for outdated cameras; they’re on the latest and greatest GoPro.

While the lack of updates may be disappointing, it makes sense. Last year’s GoPro Hero 13 was the first significant change to GoPro’s flagship action camera in years. The company has added an interchangeable lens system, as well as Macro, Ultra Wide and Anamorphic lenses, as well as a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist with other action cameras.

I think the cleverest part of this system, which gets very little press, is that the Hero 13 Black automatically detects which lens is attached and changes the settings accordingly. This is especially great for those who don’t want to tweak their camera settings every time they change lenses, which is everyone.

I’ve been using all three lenses for over a year now. At least I was, until I got the Ultra Wide, and then it just kind of stayed on the camera. I really only use my GoPro for eager filming, usually from the handlebars of my bike, so the wider the shot, the better and more immersive the images become, hence my love for the Ultra Wide.

What’s WIRED about the Hero 13

After over 10 years of testing, I’ve come to have very low expectations of cameras, and yet, despite this, almost all cameras fail at what I consider the most basic thing they should do: turn on quickly. What good is a camera if it doesn’t record?

This is high on the list of reasons why I love the GoPro. GoPro understands that a camera only has one job, and if it takes a long time to start, it’s not doing its job. The Hero 13 turns on quickly. I press the button, and very shortly after (about 1.5 seconds), it’s recording. How is it so hard that my Sony (which costs 10 times more) can’t do it? Neither have any other cameras I’ve tested (except the DJI Action 5, which is also fast to start up). I don’t know, but the GoPro can do it.