Apple is reportedly remaking Siri in ChatGPT, Gemini style

The AI ​​upgrade to Siri, Apple’s creaky old voice assistant, has been in the works for some time. We now have more details, thanks to a report from Apple super-scooper Mark Gurman.

As expected, the new version of Siri – codenamed Campos – will use a refined version of Google Gemini for its on-board intelligence. But the biggest claim is how it will be integrated into the iPhone experience – and what features it adds in common with Gemini and its OpenAI rival, ChatGPT.

Here’s how Gurman describes what Apple insiders consider to be the “core functionality” of its all-new Siri, apparently about to be revealed by Tim Cook at WWDC 2026: “A chat-like feel and the back-and-forth conversation capabilities of OpenAI’s ChatGPT or Google’s Gemini.” »

If it is revealed in June and released in September as reported, all iPhone, iPad and Mac users will be able to switch to ChatGPT-style chat, by pressing a button or saying the magic word “Siri”. Everything they could previously do on the ChatGPT app would be directly accessible every time they hold their phone.

And oh yes, word to OpenAI (and Google, for that matter): Apple almost certainly won’t include ads, as ChatGPT’s free model is about to add. Apple’s business model has long been about selling luxury hardware with as little software friction as possible.

What would a ChatGPT type Siri mean?

If all of this turns out to be the case, the result could be life-altering for the AI ​​industry. Here’s why:

The iPhone is in the lead, breaking away from Samsung for the first time this year. It is increasingly the best-selling smartphone in the world. If the whole of iOS benefits from a built-in chatbot upgrade and if ChatGPT doesn’t give you anything you can’t get through Siri, including the friendly, chatty know-it-all chatbot experience, the question becomes: how many of ChatGPT’s estimated 67 million daily active users would still want the hassle of opening an app?

A massive migration to iOS would come at the worst possible time for Sam Altman, who would spend a billion dollars every month from OpenAI’s war chest.

And Altman’s problems could be minimal compared to Nvidia’s if another part of Gurman’s report comes to fruition. Google and Apple plan to host those millions of iPhone Siri chats on Google servers, using the company’s specialized TPU chips – a direct rival to Nvidia’s line of GPU chips that have made it, for now, the most valuable company in the world.

Apple, currently the third most valuable company in the world, along with Google, now second, may be poised to turn things around – even before a new CEO arrives.