Apple books special ‘experiences’ around the globe on March 4
Summary created by Smart Answers AI
In summary:
- Macworld reports that Apple’s March 4 event will be a “special experience” in New York, London and Shanghai, with hands-on sessions rather than a traditional keynote.
- The colorful invitation suggests a new low-cost MacBook under $1,000 using an iPhone processor, potentially available in fun colors.
- Other expected releases include the iPhone 17e, new iPad Air models, the entry-level iPad, and the M5 MacBook Air/Pro variants.
It may seem like there’s a new rumor every week about when Apple’s first major product launch will arrive (sorry, AirTag 2), and it looks like we may finally have a firm date. This morning, Apple sent out invitations to a “special Apple experience” on March 4 at 9 a.m. ET.
Apple typically holds product launches at 1 p.m. ET at its headquarters in Cupertino, so this is undoubtedly a unique event. So far, at least three events will take place in New York, London and Shanghai, all coordinated to take place at the same time. There doesn’t appear to be a keynote, but Apple is known to launch new products online around this time.
The invitation features a stylized Apple logo with three colors: yellow, green, and a little blue at the bottom. Just this week, Bloomberg’s Mark Gurman reported on a new low-cost MacBook in “fun colors,” so this could be a reference to that. The new machine is expected to use an iPhone processor and will cost significantly less than $1,000.
Along with the new Macs, several products would soon be launched, including the iPhone 17e, iPad Air, entry-level iPad, MacBook Air M5, and MacBook Pro M5 Pro/Max. Some of these products may arrive in the weeks leading up to the event.
The use of the word “experience” implies that the event will be an extended hands-on session with new products rather than a keynote speech. Apple recently held a similar “experience” in Los Angeles to showcase its new Creator Studio, and has held similar events over the years to promote new products. This event may feature several new products released in the days and weeks leading up to March 4.
It’s unclear why Apple would choose to introduce its new products in this way, but it’s possible that there are simply too many announcements for 2026 to hold events for all of them. Among the products expected in early March, Apple also has a new smart home hub, a foldable iPhone, and a touchscreen MacBook in the works, all expected to arrive this year.
