When is the best time to buy an Apple Watch?


There is no bad It’s time to buy an Apple Watch, but there is better And worse times. Apple publishes new Apple Watch models (called “series”) on an annual rate, and the price rarely changes as much. So, to avoid buying an Apple Watch which is obsolete after only a few weeks, you want to timer it properly.
Apple should launch a new Apple Watch at an event on September 9, so it’s not the right time to buy. You would be wise to wait until mid-September in mid-September, when the new Apple Watch models are likely to be sold and buy one then-or buy an old Apple Watch watch at a cut price. See our overview of the best offers from Apple Watch.
Here is what we know about the Apple Watch version dates and when you should or should not buy.
Should I buy a new Apple Watch now?
- Our advice is to wait for the new Apple Watch 11, Apple Watch SE 3 or Apple Watch Ultra 3, which could be launched in September 2025.
Apple tends to update the Apple Watch each year, so once the new models launched in September, you will probably not see another upgrade before September of the following year.
Therefore, as long as you don’t shop in July or August, it’s a good time to buy a new Apple Watch.
Should I buy an Apple Watch Series 10? Apple announced the Apple Watch Series 10 at an event in September 2024. The Apple Watch Series 10 is thinner and slightly larger with a larger display and a faster load. It is not a huge overhaul, but the enlarged screen is a bonus. The Apple Watch Series 10 will be interrupted when Apple released the Apple Watch Series 11, so expect to get the 10 series at a reduced price after launch in September.
Do I have to buy an Apple Watch Ultra 2? Apple did not update the Apple Watch Ultra in 2024, except introduce a new color option. The second -generation Ultra has not changed since its launch in 2023, which means that the chip inside is a generation behind that of the Apple Watch 10. Wait until September 2025, when we expect a new Apple Watch Ultra Lance.
Should I buy Apple Watch SE? We recommend that you wait to see if the third generation model will be launched in September 2025.
Should I buy Apple Watch Series 9? If you are considering the SE because it is the cheaper option, you may want to consider another way of obtaining an Apple Watch at a reduced price. Apple no longer sells the Apple Watch 9 (other than via the Apple Réparbayed store), but you may be able to get a good deal on an Apple Watch Series 9 from a dealer. See our overview of the best Apple Watch offers, update monthly and take a look at the best prices for the Apple Watch Series 9 below.
What is the best time to buy an Apple Watch?
It is easier to say when the worse It’s time to buy a new Apple Watch is: as September approaches. If you buy a new Apple Watch in August, expect to kick you a month later when the new model arrives and resellers are starting to reduce the old model to sell it at a lower price.
The best time to buy an Apple Watch is not necessarily when a new model is launched. If you are waiting for a month or two, you may be able to enjoy the sales and price reductions for resellers. In October and November, we see many sales events, such as Amazon Prime Day and Black Friday, and you can expect to get money during these events. Apple does not reduce its products in its own stores, but it offers good purchases from time to time – and Black Friday is one of those moments.
Looking for a Black Friday affair: see the best Pomme de Black Friday apples and the best Apple Watch Black Friday offers.
If you are on the market for a new Apple Watch, consult our Apple Watch buying guide.
When Apple updates the Apple Watch?
Apple usually updates Apple Watch at an Apple event in September. In 2024, he introduced the 10 series and a new color for the old Ultra 2 of one year.
A brand new Apple Watches set is expected in September 2025.
However, not all Apple Watch is updated each year. The Apple Watch can be spent two years or more between updates.




