A Budget MacBook Makes Sense, but Crushing the Chromebook Won’t Be Easy
If Apple makes a MacBook with iPhone parts, as reportedIs this called an iBook? Whatever the name, we can probably call it cheap.
Apple would make a lower-cost MacBook using the iPhone’s processors, targeting students and casual users, all in an effort to increase MacBook sales by challenging Chromebooks and cheaper Windows machines. Reports indicate that it could also come in fun colors.
In this week’s episode of One More Thing, which you can watch above, I explain why an iPhone chip might make sense in a MacBook. But what price is considered “budget” for Apple? After all, it is a company that sells a $150 Designer Knitted iPhone Holder which looks like a sock.
Adopting a Chromebook is a battle that goes beyond price. It’s about conquering schools, where the Chromebook machine dominates the classroom. For Apple to appeal to kindergarten students, this machine must be durable, repairable and easy for IT departments to lock down.
Apple knows the importance of working with education. Colorful Apple iMac G3 machines were a staple of many classrooms in the ’90s, which led to loyal customers as my generation grew up. Apple tried to offer iPads for classrooms, but it didn’t work.
Could a new generation of elementary school students find themselves working with colorful Macs? At home, perhaps. At school? This discount on education will have to be very tempting to get educators to even consider destroying their well-established Google systems.
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