Adobe’s Firefly AI Assistant works across Photoshop, Premiere and other apps

Few creative software companies have embraced AI like Adobe, with the company integrating image, video, audio and vector generation tools into almost all of its applications. Now, Adobe is taking on AI applications like Gemini’s Nano Banana with its new prompt-based Firefly AI assistant. All you need to do is describe your desired result and it will run “complex, multi-step workflows” in Photoshop, Premiere, Lightroom, Illustrator and other applications to achieve that result, Adobe says.

The complexity of applications like Photoshop creates a “barrier to entry” for users who may have vision but lack skills, according to Adobe. This is where FireFly AI Assistant comes in. It works much like ChatGPT and other prompt-based AI assistants, but it has Adobe’s suite of powerful apps to perform the required steps. “You no longer need to map the process. You can start from the result,” the company says.

Adobe emphasizes that while Firefly AI Assistant does the heavy lifting, you stay in control. “You stay in the loop as the assistant executes, stepping in at any time to guide direction, adjust results, and create something that is distinctly yours.” It also maintains Adobe’s native file formats, so the end result remains fully editable.

You’ll be able to launch complex workflows with creative skills that allow you to execute multi-step workflows from a single prompt, then customize them to suit your work style. For example, you can start with the “Social Media Assets” skill, then ask the wizard to crop or use Generative Extend to fit the format of Instagram, Facebook, and other platforms.

It can also handle contextual creative decisions. In one example, Adobe describes a product photo set in a forest. “The wizard can offer you a simple slider to increase or decrease surrounding trees and foliage, making it easy to adjust the scene without complex edits,” the company explains. Finally, to collect feedback and act on it, Assistant can organize and share work among team members through Adobe’s Frame.io.

Adobe points out that Firefly AI Assistant leverages the company’s professional-grade creative tools to deliver “precise, contextual results” in a way that other AI agents can’t and will learn your style over time. It’s an argument the company no doubt hopes to counter the narrative that generative AI applications like Nano Banana “eat software” like Adobe Photoshop. Adobe’s Firefly AI Assistant will arrive in public beta in the coming weeks.

If you want to use another AI image generator in Adobe apps, the company has added Kling 3.0 and Kling 3.0 Omni, “versatile video templates optimized for fast, high-quality production with intelligent storyboarding and audio-visual synchronization.” This is in addition to other models already offered, including Google’s Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI’s Ray 3.14, ElevenLabs’ Multilingual v2, Topaz Lab’s Topaz Astra, and others.