AMC Networks partners with AI startup Runway
AMC Networks, known for series such as “Breaking Bad” and “The Walking Dead”, is associated with the AI Startup track to use AI tools for marketing and the development of its television programs.
Runway AI technology will help AMC networks facilitate access to remarkable scenes and generate images for promotional use.
The technology will also be used to accelerate “pre-visualization” during development, that is to say when the studios use images to find the appearance of a show before filming.
Runway also said that AMC Networks explores AI to be used to perfect special effects.
“While we explore the potential transformer of AI in our company, we see powerful opportunities to improve the way we market and how we create,” said Stephanie Mitchko, executive vice-president of world media operations and technology at AMC Networks, in a press release.
“Our goal is always to use all the tools at our disposal to help our creative partners fully carry out the stories they want to tell,” said Mitchko.
Entertainment companies have explored how to use AI in their processes, which, according to supporters, can help reduce costs and allow creatives to test daring ideas without as many financial constraints.
Last year, the New York -based track announced a partnership with Lionsgate, in which Runway will create a new AI model for the studio to help behind the scenes such as the storyboard. Company technology has also been used in series such as “House of David” on Amazon Prime Video, according to Variety.
“We build the foundations of a new era of media-the way the content is manufactured and Green-Lit changes quickly, and this has an impact, production times and methodologies to distribution models and marketing tactics,” said the co-founder and chief executive officer of Runway, Cristóbal Valenzuela in a press release.
AI remains a controversial subject in Hollywood. Some creative and unionized workers have expressed concerns about how AI could reduce jobs. Writers have complained that AI models are formed on their scripts without their adequate permission or compensation.
Managers of the technology industry have said that they should be able to train AI models with content available online under the “equitable use” doctrine, which allows the limited reproduction of equipment without authorization from the copyright holder.
IA cinema technology is progressing quickly, as with the new features of Google in its text tool VEO 3 and its flow publishing software. But experts say that artificial intelligence companies must be content with professional studios in order to pass the tools to the next level.
