Apple posts record Q4 2025, with double-digit Mac sales increase

Apple released its fourth-quarter 2025 financial results on Thursday, and the company reported revenue of $102.5 billion, an 8% year-over-year increase, and diluted quarterly earnings per share of $1.85. The company reported a profit of $27.5 billion.

“Our September quarter results cap a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,” Apple Kevan Parekh said in a press release. “And thanks to our very high levels of customer satisfaction and loyalty, our installed base of active devices also reached a new record across all product categories and geographic segments. »

Mac sales were up nearly 13% year over year, which is impressive considering there were no new Mac releases in the fourth quarter. (The recently released MacBook Pro M5 will reflect the first quarter of 2026, and the Mac Studio and MacBook Air released in March are part of the third quarter of 2025.) This is the quarter that includes back-to-school sales, which may explain some of the growth. Apple services continue to be a major contributor to Apple’s revenue, increasing 15% in the fourth quarter.

The iPhone, although generating over $49 billion in revenue, only saw an increase of 6%. The iPhone 17 and iPhone Air lines launched on September 19, eight days before the end of the fourth quarter. Sales of these new iPhones will be better reflected in the next financial quarter.

How the quarter ended year-over-year for Apple:

• iPhone: $49.0 billion (up from $46.2 billion)
• iPad: $6.95 billion (no major change)
• Mac: $8.7 billion (up from $7.7 billion)
• Portable devices, home and accessories: $9 billion (no major change)
• Services: $28.8 billion (up from $25 billion)

Apple’s board of directors declared a cash dividend of $0.26 per share. The dividend is payable on November 13 to shareholders of record at the close of business on November 10.

Apple said it thinks this holiday season is going to be big. “We are waiting for our December quarter [Q1 2026] The company’s total revenue is expected to grow 10% to 12% year over year, which would be our best quarter ever,” Parekh said. “We expect double-digit iPhone revenue growth year over year, which would be our best iPhone quarter ever.” Parekh also said Apple expects services revenue to grow at a similar year-over-year pace to that of fiscal year 2025, as well as approximately $1.4 billion in tariff-related costs.