At the Auto China motor show in Beijing, Audi has shown (world premiere) the electric AUDI E7X – the second production model developed for China by the China-only AUDI brand.
Audi also says the locally produced Audi A6L and Audi A6L e-tron are equipped with technologies designed specifically for the Chinese market.
With its two partners, FAW and SAIC, and two strong brands, Audi says it is addressing diverse target groups.
The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand ‘AUDI’ (China market only) focuses on connected electric vehicles for ‘highly tech-savvy customers’.
As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China.
“Audi is on the move. This is especially evident in the important Chinese market. In 2026, we’re ushering in the next chapter of the largest product initiative in Audi’s history in China, with a sharpened strategy, two brands, and numerous new localized models,” says Audi CEO Gernot Döllner.
In Beijing, the AUDI E7X is making its debut as the first SUV from the sister AUDI brand. AUDI’s second production model embodies the brand’s mission to combine the best of both worlds – engineering excellence from Audi and deep integration into China’s digital ecosystem.
“Our first model, the AUDI E5 Sportback, was named ‘China Car of the Year’, confirming that our approach resonates with technology enthusiasts in China,” says Fermín Soneira, CEO of the Audi and SAIC cooperation project. “Now, with the E7X, we’re taking the next step, entering the all-important SUV segment with a product that is once again uncompromising and deeply emotional while providing remarkable everyday versatility.”
Audi – four rings – brand plans for China
Audi is also extending the electric portfolio of the brand with the four rings. Together with FAW, Audi is strengthening the China-specific model range based on the 800-volt Premium Platform Electric (PPE) with the addition of the Audi A6L e-tron.
Audi’s first fully electric sedan in the upper mid-size segment expands the A6L model family in China. The model’s wheelbase has been extended by 132 millimetres, enabling the installation of a larger battery with a gross capacity of up to 107 kWh.
“AUDI (not to be confused with Audi) shows E7X model in Beijing” was originally created and published by Just Auto, a GlobalData owned brand.
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