Black Friday Apple Watch deals 2025: when sales start and what to expect
This year’s Black Friday Apple Watch deals will be here before you know it, as we’re less than a month away from the sales event. To help you find all the best Black Friday Apple Watch deals in one place, I’ve created this guide with everything you need to know about this year’s sale.
Black Friday is one of the best opportunities of the year to get discounts on the best Apple Watch models available this year. You can find discounts on newer models launching at the September event, like the Apple Watch 11, SE 3, and Apple Watch Ultra 3. I also expect to see new record prices on older models, including the Apple Watch 10, SE 2, and Ultra 2.
This year’s Black Friday event will officially take place on November 28, but sales will start much earlier. I’ll update this page as soon as the Black Friday Apple Watch deals become available, but in the meantime you can find more information below on this year’s sale and look back at last year’s best deals.
Today’s best Apple Watch deals before Black Friday
Black Friday Apple Watch Deals FAQ
When is Black Friday?
Black Friday 2025 takes place on Friday November 28. The actual date changes, but the day of the week remains the same: it’s always the Friday after Thanksgiving.
Although this is the official date, Black Friday deals will start much earlier, thanks to the first sales that I plan to launch at the end of October. As soon as the first Black Friday Apple Watch deals become available, I’ll update this page with all the latest deals.
Is Black Friday the best time to buy an Apple Watch?
Most likely, yes. Black Friday is one of the best opportunities of the year to find discounts on Apple’s newest models and older smartwatches.
Apple releases its new devices (like the Apple Watch Series 11 and Ultra 3) in September each year, so if you’re in the market for an older model like the Apple Watch Series 10, you may be able to snag a discounted model as retailers rush to clear out last year’s stock with tempting discounts.
What Black Friday Apple Watch deals should I expect?
Thanks to Apple’s latest smartwatch releases, we should see deep discounts for the first time on the Apple Watch 11, Apple Watch SE2, and Apple Watch Ultra 3 during Black Friday. That means if you see one of these smartwatches marked down by more than $20, then it’s a good deal to grab.
I’ll also be keeping an eye out for Black Friday deals on older models, including the Apple Watch 10, SE 2, and Ultra 2. While we’ve already seen some impressive discounts on the best-selling Apple Watch 10, dropping as low as $279 during Prime Day, I expect to see a new all-time high price of $269 on Black Friday.
Last year on Black Friday, the Apple Watch SE 2 dropped to $149, and I expect to see the same price in this year’s sale. The powerful Ultra 2 smartwatch is currently on sale at its lowest price of $649, and I hope it drops below $600 during Black Friday.
If you see a new record price on an Apple Watch during Black Friday, I recommend acting quickly. Black Friday Apple Watch deals are some of the most popular and the best discounts tend to sell out.
Why trust TechRadar this Black Friday
We’ve been covering Black Friday for over a decade here at TechRadar, and we’ve learned when all the best sales start and how to discover all the best deals. We also monitor sales throughout the year and track the lowest prices on dozens of the most popular products so we know a good deal when we see it.
Our wearables team wears smartwatches all day, every day, for exercise and while sleeping, so they know their stuff when it comes to reviewing smartwatch features. Of course, that combined with our experience with deals means we know a good Apple Watch deal when we see one.
Together, we’ll bring you the best Black Friday deals on all the top-rated and best-reviewed products available to buy right now, so you walk away with great tech at a great price.
The best Apple Watch deals from last year’s Black Friday
