E.U. tariffs set to raise pasta and wine prices, threatening jobs on both sides of the Atlantic

Europe rings the alarm: prices could soon strike portfolios of people in the United States.

The 30% prices on imports from the European Union, announced by President Donald Trump on Saturday, could be a “kill” for the European food industry and lead to price increases for American consumers, said the IUV of the Italian Vignerons Association. “The price of 30% on wine … would be practically an embargo for 80% of Italian wine,” added the group, according to a translated statement.

COLDERETTI, an association that represents European agricultural companies, said that American consumers would probably face shortages or to see price increases for wine, cheese and imported pasta.

And the German BDI industry association has described the climbing “incomprehensible”, warning that it was threatening jobs and investments around the world. Germany is the best EU exporter in the United States

Cars and other vehicles produced in the EU could also cope with an increase in prices. “The costs for our companies have already reached billions – and with each passing day, the total continues to grow,” the German Automobile Trade Group VDA said in a statement on Monday.

These statements come after Trump sent a letter to the EU (and a separation from Mexico) threatening a 30% tariff on Saturday shipping in the United States from August 1, an indication that current trade negotiations failed. After initially fell from his “liberation day” prices and promising trade agreements with dozens of countries, Trump has regularly remained to his business war posture, sending letters to countries in the world with ultimatums and prices from 20% to 40%.

President Emmanuel Macron of France, a key source of American food and wine exports, said on Saturday that he was a highly disappeared the price of 30% and urged the EU to accelerate “the preparation of credible countermeasures”. He said business partners such as the United States and Europe “had to” respect.

In 2024, the United States was the main destination for EU exports. The best EU exported products to the United States last year were medical and pharmaceutical products, medicines, motor vehicles and machines, according to Eurostat.

Trump threatened sectoral prices on pharmaceutical products, although it is not clear when they could be revealed.

The Irish Deputy Prime Minister and Minister of Foreign Affairs, Simon Harris, one of the first EU leaders to react to the letter of Trump on Saturday, said: “It is not necessary to degenerate the situation.” Harris said he was planning to meet the American ambassador to Ireland on Monday to discuss the situation.

Ireland is the main source of US American pharmaceutical imports and serves as a European seat from Apple, Google, Microsoft and Meta.

Speaking on Monday in Brussels after a meeting of the EU trade ministers, the first commercial negotiator of the European Commission, Maros Šefčovič, said that the price of 30% “is absolutely unacceptable. It is the level which is absolutely prohibited for any job”.

Last year, the total value of the EU-US trade amounted to nearly 2 billions of dollars.

Some always express hope for an agreement.

“The clear impression was that we were very, very close in principle,” the Minister of Foreign Affairs of Denmark said on Monday after the meeting of trade ministers. “Unfortunately, it is not possible because of this presidential letter, but it is always our major vision that we must achieve an agreement, but we also want to send a signal that it must be a fair affair for everyone.”

For its part, the EU has delayed all countermeasures – or reprisal rates against the United States – but it currently has more than $ 100 billion in standby reprisals.

Some of these reprisals target goods and produce politically sensitive American states, such as the soy of the president of the Chamber, Mike Johnson, Louisiana or Kentucky Bourbon. Other reprisals could target Boeing aircraft and American vehicles.

The US Chamber of Commerce in the EU has declared itself “concerned about prices which, according to them,” generate prejudicial training effects in all EU sectors and American economies “. The group added that “the prices disrupt the supply chains and add costs and complexity for companies on both sides of the Atlantic”.

Despite major escalation, Šefčovič said that he planned to speak with his American counterparts, the secretary of the Treasury Scott Bessent and the trade secretary Howard Lunick on Monday to continue the negotiations.