The controversial legal tactic The Trump Organization is using to take down fake merch

Unauthorized Merch promoting Donald Trump – hats and cups with signs and t -shirts – is everywhere online. Go to a Trump rally or another Maga political event and you have to find people who pedd their Trump Diy goods.

The Trump organization is apparently not too happy.

A trial tabled last week says that online sellers on platforms like Ebay, Amazon and Walmart peddles products that harm the organization’s brands of the organization.

“Defenders design online market accounts to seem to sell real Trump products while selling inferior imitations of these products,” said the prosecution, deposited at the Florida American District Court.

But the trial of the Trump organization is not your case of a busy trademark – look at the file and you will not find a list of sellers that the company is looking for. Instead, there is a large replacement for defendants: “Individuals, companies, limited liability companies … identified in Annex A.”

These proceedings are a way to pursue dozens, hundreds or even more than a thousand stages online at the same time, which makes it much cheaper for the complainants. The schedule has costumes is regularly deposited under Seal, which means that there is not the same level of public transparency. Sometimes the complainants were able to obtain extraordinary appeals before the courts, such as obtaining assets from frozen defendants – including in a case that I wrote at the place where an Amazon seller could not withdraw $ 50,000 in income.

These types of prosecution take their name from the separate form “Annex A” filed in court – often under Seal – listing all online stores pursued. If it is true that the web is filled with lips, some experts have argued that planning combinations at times over board and raise concerns to regular procedures for entities accused of selling counterfeit products.

I am not a judge or an expert in brands, so I will not make any judgment on the merits of the statements of the Trump organization. But it is fascinating to see the private company of the president occupy the same legal tactic as that used by brands like Nike. Trump Merch Trump Merch feels in the integral part of the Maga ecosystem, whether it is a Trump House Merch panel at the Maga ecosystem, whether it is a Maison Trump oak panel or a bloody post-assassination in plaster on t-shirts for sale on Etsy.