Disney+ to add vertical videos to its service

Disney+ will add vertical videos to its streaming service in a bid to boost engagement, Deadline reported. The company made the announcement during the Tech and Data Showcase at CES.

Expect to see different types of content on Disney+ vertical videos, including short-form original content, repurposed social clips and scenes from longer Disney+ titles, according to Erin Teague, executive vice president of product management for Disney Entertainment and ESPN, in an interview with Deadline.

“We’re obviously looking at integrating vertical video in a way that it’s native to core user behaviors,” Teague said. “So it’s not going to be some kind of disjointed, haphazard experience.” These will not be teasers for longer programs, but rather another experience on the platform.

Disney first experimented with vertical videos on the ESPN app with the “Greens” tab, launching in August 2025.