Don’t expect AI Siri to debut at Sept. 9 Apple event
Google I / S 2025. Samsung Galaxy unpacked. Made by Google. All these major launch events had one thing in common – new artificial intelligence tools were the title.
Now Apple has announced that its next big event will take place on Tuesday, September 9. Are we finally going to the most recent, smarter, ai-er siri? Unfortunately, probably not. We, with the rest of the world of technology, are shocked if it was.
It is not a secret – Apple Intelligence is not enough What we expected, and the pressure is on Apple to add new features focused on AI to its products. It doesn’t mean that there is not a few Apple Intelligence’s features that are useful, but Siri’s long -awaited version has not yet reached the public.
The next major Apple event should be enormous, and we will have a number of new impressive Apple devices that iPhone fans will love. So why is the SIRI propelled by AI not ready for its moment at prospecting hours?
This is the question of the billion dollars.
Software hardware
Apple’s exit pace generally takes the following form: in June, Apple holds its global conference for developers, which is its main software event for the year, and where it shows the major software features that will be shipped to customers in September. This year, Apple revealed iOS 26, and we are looking forward to the release date iOS 26. On September 9, Apple should make its debut, the new iPhone being the headliner.
However, recent material launches from Google and Samsung have focused heavily on new AI tools.
Credit: Apple
Apple has a rocky history with AI features, in particular after the company has failed to send many promised features of Apple Intelligence that it announced to WWDC 2024. Since then, reports in the New York Times And Bloomberg revealed that Apple has trouble rebuilding Siri with generative AI capabilities, and that society fell away behind its competitors like Google and Openai in the AI arms race.
In the meantime, Apple turned to Openai and Chatgpt to supply certain Siri features. A recent Bloomberg report suggests that Apple is also in talks with Anthropic and Google To help fuel the new features of Apple Intelligence and Siri. But according to all reports, Ai Siri still has no kitchen.
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Be that as it may, most of these reports indicate that Apple making early commercial decisions, not preparing a new SIRI for the launch of the iPhone 17. In fact, Apple forecasters do not expect to see SIRI remained until at least 2026 – Potentially at the time of WWDC 2026.
Rumors of Apple Intelligence
We expect Apple to show many new AI Apple toys 2025, and there are many rumors of Apple Intelligence.
Technically, it is always possible that Apple will surprise everyone and announces the new Siri remained. But in all likelihood, we expect to hear about iterative improvements to the existing features of Apple Intelligence.
Credit: Apple
In particular, Apple confirmed at 9to5mac that it plans to support Siri using the new GPT-5 language model from Openai. However, this is based on existing features. You can already connect to your OPENAI account on your iPhone and have Siri Direct certain Chatgpt questions if necessary.
Other Apple Intelligence announcements should include improving language translation in real time on Airpod and iPhones, new photo retouching tools and more advanced Genmoji options. Some of these features have already been reached during WWDC 2025 and should arrive with iOS 26.
Everything we learned during Apple’s WWDC 2025 Keynote
What happens in iOS 26?
Aside from the rumors, there are many features based on the AI that we know for a fact that arrive in iOS 26, that we are waiting to be published alongside the iPhone 17. We know it because Apple has already announced them. The beta version of iOS 26 has been available since June, after Apple has announced all the new WWDC 2025 operating systems.
So what are the new features of AI? To start, there is a new feature in visual intelligence that allows users to ask questions about screenshots in addition to what your camera sees.
Credit: Christian de Looper
There are also new live translation features integrated into messages, FaceTime and telephone application, which use AI to provide real -time translations in communication. And there are certain features that work a little more in the background, such as recall suggestions powered by AI, control of commands in the Apple portfolio which uses information from emails in your reception box, and more.
Yes, Apple will probably focus strongly on other changes to iOS, such as the new liquid glass design language, rather than on AI features, but that does not mean that AI will not be a large part of the new version.
The future of Apple Intelligence
It is very clear that Apple works on the construction of the all -new generative AI Siri. We have seen many reports highlighting changes in the management team in the company intended to accelerate the development of AI. But these types of developments take time, and most experts think that the company will finally send new AI features in 2026.
Disclosure: Ziff Davis, Mashable’s parent company, in April, filed a complaint against Openai, alleging that it has violated Ziff Davis Copyrights in the training and exploitation of its AI systems.
