ESR’s detachable keyboard cases, protectors and pencil turn the iPad into a true all-in-one device

The Apple iPad is more than just a navigation or streaming screen: it is a tool for work, study and creativity. To unlock its full potential, especially following the launch of the new iPad Pro, ESR presented two new detachable magnetic keyboard cases: the Shift Keyboard Case and the Flexible keyboard caseas well as more durable screen protectors such as the UltraFit And Paper feel. Both cases connect via Bluetooth and stay paired even when removed, so you can type anywhere within a 32-foot radius. The result is the freedom to work, create and relax beyond the desk, with added screen protection.

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Shift Keyboard Case: For professionals and creators
The Shift Keyboard Case is designed for those who demand flexibility and precision in their work, such as professional illustrators. With adjustable angles from 20° to 75° in landscape, 70° in portrait and a stable 20° drawing mode, it is ideal for emails, video calls or drawing sessions.
Its edge-to-edge trackpad, 65% larger than standard, offers smooth control and full gesture support for laptop-style multitasking. Backlit keys help you work even in dimly lit environments. A dual pencil holder keeps your stylus secure, while reinforced corners protect iPad from bumps. Despite its sturdy design, it remains lightweight (735g for 13″, 560g for 11″) — 20% lighter than other keyboard cases.
Battery life extends up to 195 days without backlight or 13 hours at peak brightness, making it reliable for professionals, artists, and anyone who needs long-lasting performance.
The ESR Shift keyboard case is widely compatible with recent iPads:
- For iPad Pro 13″ (M4 2024 / M5 2025) – $89.99
A new version for the iPad Pro 11″ (M4 2024 / M5 2025) will launch on October 28, and the iPad Air 13″ (2024/2025), iPad Air 11″ (2024/2025), iPad Air 10.9″ (5th/4th generation), and iPad 11th and 10th generation models will launch in December.

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Flex Keyboard Case: for students and everyday users
The Flex Keyboard Case offers a lighter, simpler option perfect for students and casual office users. Weighing just 530g in total, it’s easy to transport between classes or cafes and is ideal for studying, browsing, watching videos and drawing on the go.
Its triangular magnetic stand offers two convenient angles: 65° for typing and video calls, and 20° for note-taking or drawing. Like the Shift, it has a larger 4.4 x 2.8 inch trackpad for smooth multi-touch control. A built-in pencil holder keeps your stylus within reach, and the case’s reinforced corners provide everyday protection.
With up to 60 days of battery life (two hours of use per day), it’s reliable for study sessions, streaming, and light creative work without constant charging.
The ESR Flex Keyboard Case is compatible with iPad 11″ (A16 2025 and 10th Gen 2022) for $62.99 and iPad Air 11″ (2025/2024/4th/5th Gen) for $59.99.
Flexible freedom for every user
What sets the two cases apart is ESR’s detachable magnetic keyboard system. Since the keyboard remains wirelessly paired even when removed, you can type from the couch, draw with the iPad propped up, or quickly switch between work and play.
Whether you choose the Shift for pro-grade flexibility or the Flex for lightweight portability, ESR’s detachable keyboard cases make iPad more versatile than ever.

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Shift and Flip Magnetic Cases
ESR’s Shift Magnetic Case and Flip Magnetic Case transform the way you use your iPad, making it more versatile for work, creativity, and relaxation. Both offer five modes: viewing, typing, gaming, writing, and even fridge mounting.
The Shift Magnetic Case features a removable back cover that provides complete freedom for reading or drawing. Strong magnets and wide supports provide stability, whether on a desk, sofa or on your lap. It offers more viewing angles than the Flex: six designed for viewing (30°-75°) and three for writing (15°-25°).

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In comparison, the magnetic flip case has a vertical design that allows for more stable portrait viewing, while a built-in pencil holder keeps your stylus secure, charged and ready. Together, they allow you to work, play and create with unparalleled ease and stability.
Here again, the compatibility is broad:
ESR Shift Magnetic Cases
- For iPad Pro 13″ (M4 2024/M5 2025) – $59.99
- For iPad Pro 11″ (M4 2024/M5 2025) – $49.99
It is also compatible with iPad (11th and 10th generation), iPad Air 11″ (2024/2025), iPad Air 10.9″ (4th and 5th generation), iPad Air 13″ (2024/2025), iPad Pro 11″ (2018-2022), iPad Pro 12.9″ (2021/2022). Please visit the ESR store or Amazon to learn more.
ESR Magnetic Flip Cases
- For iPad Pro 13″ (M4 2024/M5 2025) – $32.99
- For iPad Pro 11″ (M4 2024/M5 2025) – $24.99
It is also compatible with iPad (10th/11th generation), iPad Air 11″ (2024/2025), iPad Air 10.9″ (4th/5th generation), iPad Air 13″ (2024/2025). Please visit the ESR store or Amazon to learn more.

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ESR UltraFit Screen Protectors
You should also invest in one of the UltraFit Armorite ESR screen protectors, which are durable but easy to apply. With the included UltraFit tray, you can quickly achieve a dust-free, bubble-free screen that’s up to 7 times stronger than generic iPad protectors.
The UltraFit Classic screen protector still offers impressive protection, 2x stronger than generic iPad protectors, but at a more affordable price.
Armorite ESR UltraFit Screen Protector
- For iPad Pro 13″ (M4 2024/M5 2025) – $26.99
- For iPad Pro 11″ (M4 2024/M5 2025) – $23.99
ESR UltraFit Classic Screen Protector
- For iPad Pro 13″ (M4 2024/M5 2025) – $21.99
- For iPad Pro 11″ (M4 2024/M5 2025) – $19.99
The UltraFit screen protector series is also compatible with iPad (10th and 11th generation), iPad Air 11″ (2024/2025), iPad Air 13″ (2024/2025). Please visit the ESR store or Amazon to learn more.

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ESR Paper-Feel Magnetic Screen Protector
ESR’s Paper-Feel reusable magnetic screen protector has a textured surface that adds friction for a professional drawing feel, transforming your iPad into a real canvas or digital laptop.
It’s held magnetically in place with 3,000g of holding force for effortless use, while the protective wrap keeps your screen protector secure while traveling and can be attached and reused an incredible 100,000 times.
- For iPad Pro 13″ (M4 2024/M5 2025) – $16.99
- For iPad Pro 11″ (M4 2024/M5 2025) – $14.99
This product is also compatible with other iPad models. Please visit the ESR store or Amazon to learn more.

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ESR Geo digital pencil
ESR solves a common problem with iPad Pencils by integrating its Digital Pencil with Apple’s Find My app, so you should never misplace it again.
The fast-charging digital pencil features palm rejection, tilt sensitivity and a fine 1.5mm tip for detailed writing and drawing, as well as a shortcut button and a convenient battery display that shows the remaining 12 hours of use.
The ESR Geo Pencil works with all iPad models released in 2018 and later – $34.99.



