Ex-NFL star talks AI-powered game-changer for MMA promotion

The former NFL star, Shawne Merriman, is not unrelated to bring innovation to Xtreme fights in the hope of standing out from other organizations in the United States

On Saturday, Merriman will present a “game changer” in the world of mixed martial arts and combat sports.

He told Fox News Digital that fans who watch the lights out Xtreme Fighting 27 on Lights Out Sports TV will see a different way in the way advertisements are displayed.

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Shawne Merriman spoke of new innovative events at Fox News in Lights Out Xtreme Fighting. (Robert Hanashiro / USA Today via Imagn Content Services, LLC)

“We make our first commercial use of virtual sponsorship of the AI,” said Merriman. “People who look at home on Lights Out Sports TV will see ads change each fight. This is something we have worked on for a long time. We have been working behind the scenes for six months, and now we are carrying it for commercial use.

“Now, companies can sponsor fights on a base per minute. They buy time for less costs. And everyone can see it for the first time. I am really, really excited about this because it will change the situation in combat sports, and everyone has the chance to see it for the first time live.”

Merriman said Lights Out Xtreme Fighting has teamed up with PTF Lab to help integrate the new idea into the advertisements in the fighting.

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Rapper Snoop Dogg (left) with Shawne Merriman during the Colorado State Rams match against the Miami Redhawks (Ohio) in the Arizona Bowl Snoop Dogg on Arizona Stadium on December 28, 2024. (Mark J. Rebilas / Imagn Images)

“There are many regional promotions that have difficulties at the moment, and we are one of those who are extremely successful because we have found means to provide additional income without having to increase a bunch of capital,” said Merriman. “So we are very thin as a business.

“I had an excellent staff, then I always thought outside the box in terms of growth, and that’s it.”

Lights Out Xtreme Fighting 27 will take place at Thunder Studios in Long Beach, California. The fight begins at 5 p.m. local time.

Lights Out Xtreme Fighting 27 takes place on September 20, 2025. (LALLS OUT XTREME FIGHTING)

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Tyrell Fortune will face Demoreo Dennis in the main event with four other major fights on the map.

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