I’m an admin assistant for adult creators

Sex sells, but you may not know how much.

There are people who make a living by having sex or looking sexy, but there are many others who make money in their orbit.

“I thought my only option was to teach sex education in primary and secondary schools through charities,” said Amari, a sex-positive virtual assistant and social media manager. “And now all of a sudden I have these two companies where I work in sex in a completely different capacity than I thought.”

Since 2023, Amari has led Admin by Amarian agency offering services ranging from administrative work to social media to copywriting and SEO, all for different workers in the sex space. She also runs Sexual coaching by Amaribut the old business is its bread and butter.

“Sexual health nurses, gynecologists, obstetricians, all the way to sex workers,” she described her clients. That’s not all: “OnlyFans models, sex toy companies, sex dungeons, fun parties… reproductive justice charities, abortion charities. The list… it’s crazy.”

Mashable interviewed Amari about how she went from being a college student to being the right-hand woman for the sex-positive people among us.

“It accidentally became my full-time job.”

When I studied sociology in college, “every subject I was allowed to choose was about sex in one form or another,” Amari said. Topics included gender, sexuality, sex work, pornography, feminism and gender-based violence.

She has volunteered for different charities, such as a sex workers’ rights charity and another on domestic sexual violence. She would perform various administrative tasks, work on social media and help out at events. Eventually, she got a job in a daycare and thought that once she graduated, she would either choose the path of a charity, a women’s rights group, or the path of daycare.

Then COVID hit. But she got a full-time job as nurseries remained open in the UK. Amari loved working with children, so she decided to enroll in teacher training.

Unfortunately, it was an exhausting experience. Between working 80-hour weeks and not getting paid due to the nature of the program, “I was incredibly stressed, mentally and physically,” she told Mashable. “It attacked my joints. I was on crutches when I was 23.”

“I was actually physically incapable of working with children,” she said. “My body completely shut down.”

She also didn’t have a good experience with her mentor. All of this left her wondering what she was going to do with her life.

Given her charitable volunteering while at university, she sent her CV to charities and secured an administrative and social media role at a forest school nursery. Even though the pay was low, the work was remote and Amari decided, “This is the life I want to live.”

It was around this time that she also completed her sex education degree, but realized she could not attend a school environment due to her physical condition.

A few months later, a reproductive justice organization contacted her, offering her an administrative job for 10 hours a month. Amari thought she could take care of the administration and use some extra spending money, so she registered as a self-employed worker.

“That’s how I started the agency,” she said.

She contacted other charities to offer freelance work, and it gradually became her full-time job.

“It accidentally became my full-time job,” she said. “And all of a sudden I was like, ‘Oh my God’…A sex educator contacted me, a sex worker contacted me. A sex work business contacted me,” she said after finding her through Instagram.

“I didn’t even know all these people needed this kind of support,” she said. But today, she works with six clients and has a team of more than a dozen people handling administrative work and social media.

The daily life of a sex work administrative assistant

Amari’s daily life is “relaxed” these days, she said. Sometimes she holds discovery calls with potential clients, negotiates brand deals, does interviews or podcasts, or writes articles, but she said that’s more of a “side thing.”

“I wake up when I want,” she says. “I can go to the gym whenever I want. I can do Pilates whenever I want…To be honest, it’s mostly me in bed typing on my computer.”

That doesn’t mean she always puts her feet up. As someone who posts about sex on social media, she knows all about the platforms’ draconian rules. On its website, Amari offers a guide to censorship and shadowbanning, which is when a person’s account is deprioritized by a social media app. Sex workers, erotic artists, and LGBTQ content creators told Mashable they’ve seen their Instagram accounts banned or simply prohibited.

“The first time I got shadowbanned, I was like, ‘Oh my God, I’m going to lose my job. My whole business is going to go to shit. I need to find a new job.’ I was so stressed and so overwhelmed,” Amari said. But she’s done a lot of research and spoken with clients who have experienced shadowbanning, so she’s gained this knowledge over the years.

“We understand shadow banning, we understand censorship,” she said. “But I can’t promise that something won’t happen to you.” She does have some best practices, though: diversify your platforms (have two to three social media accounts) and also go off-social with an email marketing list and a website.

Depending on the client, it also censors specific words (a content moderation phenomenon we’ve seen it on social media over the last few years – “seggs”, anyone?), but some customers specifically don’t want her to do it.

But it’s just something she’s learned in the sex space, which she says is “such a fun industry.”

“I learned so much in those first six months,” she said. “A real whirlwind.”

Now that she’s rooted there, she feels like she has a real community despite being far away — not that she doesn’t like working from home.

“If there’s one thing I want people to take away from all of this, it’s to get a remote job,” she joked.