Mass support for conserving 30% of the Earth by 2030: Experimental evidence from five continents

Proceedings of the National Academy of Sciences, Volume 122, Issue 35, September 2025. <br/>SignificanceTo combat ongoing biodiversity loss, scientists have called for 30% of land, waters, and seas to be conserved by 2030. Nearly all nations have recently ratified the target, but exceptional efforts are needed from political leaders to achieve …