Meta Says Its AI’s New Incognito Mode Is So Private Even Meta Can’t See Your Chats
Meta is introducing a new private mode for its AI chatbot and claims it’s so private that even the company won’t be able to see what you’re talking about. You’ll be able to create these private chats in WhatsApp or the standalone Meta AI app as the feature rolls out in the coming months, Meta said on Wednesday.
Other chatbots, including Google’s Gemini and OpenAI’s ChatGPT, have private modes. But these are temporary chats, which disappear after a certain number of hours, and which remain visible to the company which manages the chatbot. Meta says that won’t be the case for his incognito mode.
“Your messages are handled in a secure environment that even Meta can’t access. Your conversations are not recorded, and by default, your messages disappear, giving you the space to ask questions and explore ideas without anyone watching,” the company wrote in a blog post Wednesday.
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The idea is that with the more private version of Meta AI, you will feel more comfortable asking personal questions. This may include information about your health, finances or career planning. Even though Meta can’t see what you say to the incognito chatbot, you really shouldn’t share confidential or sensitive information with the AI. These systems are not perfect, even in private browsing mode.
Learn more: 8 Essential Safety Tips for Using AI Chatbots Safely
It is unclear whether Meta could produce these discussions incognito if asked during a trial. We’ve seen this happen with wrongful death lawsuits against OpenAI And Googlewhere the victim’s discussions with the AI are at the heart of the case. Chat logs have also been the subject of copyright suits. In a case between OpenAI and the New York Times, a judge sided with the Times, ordering the creator of ChatGPT to produce anonymized logs of user interactions.
(Disclosure: Ziff Davis, CNET’s parent company, filed a lawsuit in 2025 against OpenAI, alleging that it violated Ziff Davis’ copyrights in the training and operation of its AI systems.)
