News Avoidance and the Climate Majority

Jon Batiste sympathizes with the growing number of people who avoid news these days, but the world music star has an antidote: talking about climatic solutions and “bringing people together.” People’s power is the way you can change things in the world. “

According to the “Digital News Report 2025, forty percent of the inhabitants of the world practice” avoiding news “, according to the” digital report of journalism “. Traditional media coverage focuses on conflicts and sufferings, as well as its representation of politicians as the only referees of events, lets people feel depressed and helpless, said respondents to the survey, which means that many things to trigger.

During the newspaper interview covering the climate now organized last week for the next phase of the project at 89%, Batiste was invited to know if his new song on climate change, “Petrichor”, can have a social impact, since many people now avoid new on topics as heavy as climate change. “I don’t want to hear about the problem if you don’t have an answer,” said Batiste, adding that his song “doesn’t just say [climate change] is a problem. That said also that we can solve it. »»

The same spirit hosts the project at 89%. Launched in April, the initial project report underlined the fact that 80 to 89% of the inhabitants of the world want their governments to take stronger climatic measures. However, most of these people do not realize Whether they are the overwhelming majority – and therefore they do not act, do not vote or do not arrive, like that.

The next phase of the 89% project explores people behind the figures: who are they? Where do they live, what do they do with their lives, are they surprised that they are the majority and what types of climate policies want to see implemented?

Some partners covering the climate have already started this report. The guardian has published a story requesting the written responses of readers to such questions (anonymously if you wish). In Brazil, Agência Pública conducted person’s interviews on the street]evaluating support for climate action. And Japan The Shimbun Asahi adopted a hybrid approach, by studying the conclusions of opinion polls, then verifying them against the newspaper’s own interviews.

The objective of this 89% project phase is to present a lively and factually anchored portrait of the world’s majority of climate in all its diversity and its potential. With the avoidance of news at a top of all time, this type of report – making the names, faces and feelings of the overwhelming majority of the public – gives commercial and journalistic common sense.