Places Trump’s name or image is being added by the federal government

The federal government is undergoing an unprecedented presidential branding overhaul, with Donald Trump’s name added to everything from buildings and battleships to a drug website and a park pass.

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Although Trump has named roads and even an airport after him since winning a second term, his administration has launched a series of actions to imprint his name and image on the federal government well beyond internal documents and communications.

Not all of these efforts have been successful, such as naming a New York train station and an airport in the Washington DC area after Trump. But the scope of other measures is enormous, including adding his signature to US paper money – a first for a sitting US president.

This branding stands in stark contrast to previous presidencies, including Trump’s first term, when the biggest branding controversy involved adding his name to Covid relief checks during an election year.

Here’s a look at all the places and items the administration added Trump’s name during his second term.

Donald J. Trump American Institute of Peace

The first federal building to be named after a sitting U.S. president was the headquarters of the U.S. Institute of Peace, located in downtown Washington, in December 2025. The agency was named by Congress when it was legislatively established in 1984.

The name change was made by the State Department.

“History will remember President Trump as the President of Peace. It’s time for our State Department to show that,” Secretary of State Marco Rubio said in a social media post on December 3, 2025.

The Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts

About two weeks after the Institute of Peace was renamed, the president’s hand-picked board of trustees of the John F. Kennedy Memorial Center for the Performing Arts also voted to add its name to the historic performance venue.

“The unanimous vote recognizes that the current president saved the institution from financial ruin and physical destruction,” a center spokesperson said at the time.

Democrats and some members of the Kennedy family say the name change is illegal, since the center was created as a living memorial to Kennedy. Rep. Joyce Beatty, D-Ohio, who is an ex-officio member of the board, filed a lawsuit challenging the change. The matter is still in dispute.

Trump-class battleships

Also in December, then-Secretary of the Navy John Phelan unveiled “Trump-class” warships at an event at Trump’s Mar-a-Lago estate in Florida.

The “Trump-class battleships,” including a ship named the USS Defiant, will be “the largest, deadliest, most versatile and most beautiful warship in all the world’s oceans,” Phelan said.

“I hope we never have to use them, but nothing like this will ever be built,” Trump said at the event.

Trump’s Gold Card

The president unveiled his “Trump Gold Card” visa in December. Foreign nationals can pay $1 million to obtain the card, which allows them to live and work legally in the United States once approved.

It’s “the green card on steroids,” Trump said, showing the card at the White House. He said companies can purchase gold cards for students so they can stay in the country instead of being “shipped out” after graduation.

As of late April, only one person had been approved for the card, the Associated Press reported.

Trump Coins

In March, a federal commission made up entirely of Trump appointees approved a 24-karat gold commemorative coin depicting the president in honor of the country’s 250th anniversary.

The design approved by the Commission of Fine Arts features an image of Trump in the Oval Office on one side and a bald eagle on the other. The coin must be approved by the Treasury Department, which has already announced plans to release a separate $1 coin depicting the president as part of the anniversary celebration.

Trump dollar bills

The Treasury Department announced in March that it would add Trump’s signature to “future paper money” as part of the country’s 250th anniversary.

“There is no more powerful way to recognize the historic achievements of our great country and President Donald J. Trump than U.S. dollar bills bearing his name, and it is only fitting that this historic currency is issued on the semi-quincentennial,” Treasury Secretary Scott Bessent said in his statement.

Paper money usually only bears the signature of the Secretary of the Treasury and Treasurer and has never carried that of a sitting president.

Trump passports

The State Department announced in April that it would also issue a limited number of U.S. passports with a large image of Trump on the inside cover as part of the 250th anniversary celebration.

Olivia Wales, a White House spokeswoman, said in a statement that “the new patriotic passport design provides another great way for Americans to join in the spectacular celebrations of America’s 250th birthday.”

Trump National Park Pass

The Interior Department revealed in November that it featured Trump and George Washington on the front of its annual park pass, citing the 250th anniversary.

The move led to a lawsuit from an environmental group, alleging the department violated a 2004 law requiring the pass to carry a photo of the winner of an annual photo contest. This year’s winner was the image of Glacier National Park in Montana.

Trump banners

Large banners bearing Trump’s image were hung at the Justice, Agriculture and Labor ministries.

The Justice Department banner reads: “Make America Safe Again.”

“We are proud at the Department of Justice to celebrate 250 years of our great country and our historic work to make America safe again under the leadership of President Trump,” a Justice Department spokesperson said at the hanging of the banner in February.

TrumpIRA.gov

Trump issued an executive order in April directing the Treasury Department to launch a new website called TrumpIRA.gov.

The site aims to help more American workers find and compare private-sector retirement savings accounts.

Trump accounts

The Trump administration is launching new savings accounts for children called Trump Accounts this summer.

Created as part of the “big, beautiful bill,” Trump accounts are tax-advantaged investment accounts for children under 18. Babies born between January 1, 2025 and December 31, 2028 will receive $1,000 from the Treasury Department to start their accounts.

“It’s something so special,” Trump said during his State of the Union address in February.

TrumpRx.gov

In February, the administration launched TrumpRx.gov, a fee-based prescription drug website. It offers coupons that people can take to the pharmacy where they fill their prescriptions.

“You’re going to save a fortune,” Trump said at the news conference launching the site. “And it’s also very good for health care in general.”