Look, we know that companies have to be careful when introducing new, AI-driven features, but Spotify is really taking its sweet time with AI DJ.
The company first introduced the feature in 2023. It uses AI smarts and your personal music listening history to create a mixtape, as well as add a human-like voice commentary so that the experience feels almost like listening to a real radio station.
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The problem is, Spotify originally launched AI DJ in the U.S. and Canada, gradually expanding it to new markets over time, but some key markets, including many in Europe, were missing — until now.
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On Thursday, Spotify announced the expansion of AI DJ to six European markets: Austria, France, Germany, Italy, Portugal, and Switzerland, as well as Brazil and South Korea. The company also introduced four new language options for the AI DJ: French, German, Italian, and Brazilian Portuguese.
Spotify’s AI DJ is now available in more than 75 global markets, the company said.
To try it out, find the DJ on your Spotify home page, or search for “DJ.” You can then make a request by voice or text by tapping the DJ button; to switch between languages, tap on the three-dot menu and select the language you like.
Spotify pointed out that the feature is (still!) in beta, and that you’ll need the latest version of the app to access all of its features .
