Starbucks launches beta app in ChatGPT for drink discovery
To use the integration, open the ChatGPT app directory, enable Starbucksand include “@Starbucks” in your prompt. You can browse drinks, customize orders, and choose a pickup location in chat, but you must complete the purchase on the Starbucks app or website. This step is important given the central importance of the loyalty program for Starbuckseconomic model.
“Customers don’t always start with a menu,” says Paul Riedel, Starbucks SVP of digital and loyalty, said in a statement. “They start with a feeling… We wanted to meet customers at just that moment of inspiration and make it easier than ever to find a drink that’s right for them.”
The ChatGPT integration is part of a broader effort to Starbucks to reverse a decline in traffic. The measures taken within the framework of the “Return to StarbucksThe plan ranges from restoring cafe seating and streamlining the menu to restructuring the tiers of its rewards program. These efforts appear to be gaining traction: CNBC noted that the fiscal first quarter ending Dec. 28 marked the first period of positive traffic growth after two straight years of customer losses.
The discovery of drinks has also become a tool to attract younger customers. According to CNBC, younger consumers – particularly Gen Z – place a higher value on distinctive and customizable drinks when choosing where to go.
It’s not Starbucks‘ first time using generative AI or working with OpenAI. Last year, they launched Green Dot Assist, an AI tool for baristas, with help from Microsoft $MSFT Azure OpenAI Platform. CNBC also notes that other retailers like Walmart $WMT, Etsy and Booking.com are testing ways to sell through ChatGPT.
