The Mac just posted its ‘best launch week ever’ with non-Mac users
Summary created by Smart Answers AI
In summary:
- Macworld reports that Apple CEO Tim Cook announced the “best launch week ever for new Mac customers” following the launch of the MacBook Neo.
- The $599 MacBook Neo appears to be behind this unprecedented success, with high demand evident due to extended shipping dates on Apple’s online store.
- This momentum is attributed to “Windows fatigue” and consumers seeking value, signaling strong potential for upcoming Mac products like the touchscreen MacBook Pro.
It’s been a few weeks since Apple dropped the bombshell that is the $599 MacBook Neo, and there’s still a lot of buzz about it, based on the comments we’ve seen here at Macworld. On Friday, we got an idea of Apple’s response.
On X, Apple CEO Tim Cook posted a quick message, saying: “Mac just had its best launch week ever for new Mac customers. We love seeing the excitement!”
Cook didn’t specifically say the “excitement” was due to the MacBook Neo, but it’s easy to infer that it is. Cook has never issued such a message after the release of a Mac, although Apple often makes some kind of vague statement when announcing its quarterly results that it is encouraged by the number of early buyers. Apple also released a new M5 MacBook Air as well as the M5 Pro and M5 Max MacBook Pro, so it’s possible that Cook’s message included those Macs as well. Possible, but unlikely.
The MacBook Neo remains difficult to obtain from Apple’s online store, with some colors showing a mid-April shipping date. Apple stopped revealing units actually sold (as specific numbers or even in a general sense) years ago, so we may never know how many MacBook Neos are sold.
Either way, there seems to be real momentum with the laptop, thanks to Windows fatigue and American economic sentiment where people want more value for their dollar. Perhaps we’ll start to see proclamations of units sold, like when we heard about the X millionth song sold on iTunes – such announcements can create a bandwagon effect to let people know that the Neo is becoming more widely accepted.
Either way, there is a new “enthusiasm” for the Mac, and we as users will hopefully benefit from it. We still have updates coming soon for the Mac mini and Mac Studio, and then there will be the touchscreen MacBook Pro later this year. It’s only going to get better, folks.
Apple MacBook Air 15-inch (M5, 2026)
Apple MacBook Pro 14-inch (M5 Pro, 2026)
