World News
The marketing strategy behind 100 years of Tata ads
https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
On Sept. 09, 1925, Jehangir Tata wrote a letter to his father Ratanji Dadabhoy Tata from the barracks in the south of France. The 21-year-old had come up with a way to help the family business. He wanted Pathé News, a famous newsreel maker of the time, to produce short films about current events in India to be shown in the country’s cinemas.


