‘There’s some inevitability to combining digital and physical worlds’: Apple’s Greg Joswiak drops fresh hint about its rumored Meta Ray-Bans rival
- Apple’s Greg Joswiak has hinted about some potential smart glasses
- He was joined by Apple’s John Ternus in a new Tom’s Guide interview
- Both also claimed that Apple isn’t looking to merge Mac and iPad
Two of Apple’s most influential executives have hinted that the tech giant could be working on some smart glasses, as rumors predicted earlier this week.
Greg ‘Joz’ Joswiak (Apple’s SVP of worldwide marketing) was joined by John Ternus (SVP of Hardware engineering) in a wide-ranging interview with Tom’s Guide, which covered everything from the MacBook Neo to Apple’s recent 50th anniversary.
But it was their comments about a potential Meta Ray-Bans rival, which Bloomberg suggested could appear later in 2026 ahead of a 2027 launch, that were the most illuminating. When asked about smart glasses being the next wave of computing, Greg Joswiak said that “there’s some inevitability to combining digital and physical worlds.”
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Of course, Apple has already done that to an extent with the Apple Vision Pro, but it was telling that Joswiak’s “inevitability” remark came in response to a question about the future of spatial computing.
Naturally, he wasn’t willing to elaborate much further. “I can’t give you a timeline for when spatial becomes, you know, anything else,” he said. “But it’s an inevitability of digital and physical worlds coming together.”
The timing of the comments is apt because Bloomberg’s report earlier this week gave us some more details about its rumored smart glasses. It claimed that Apple is developing its own Meta Ray-Bans rival, internally code-named N50, and that they’re being tested in four different styles, including a large rectangular frame (like Ray-Ban Wayfarers) plus some oval or circular options.
Apple talks Mac vs iPad
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The interview also covered the age-old Mac vs iPad debate and where the MacBook Neo sits in that divide — and Apple again stressed that it’s not looking to merge the two platforms.
When asked about iPadOS becoming more Mac-like recently, Apple’s John Ternus (who has been touted as a future CEO) claimed that Apple still thinks of them as separate experiences.
“There’s never been this idea of mashing these two things together,” Ternus said. “There’s this narrative outside that there is, but that’s never been the case,” he added. Anyone who’s tried iPadOS 26.4 might disagree, but for now, Apple continues to push the narrative that many people want both, which is obviously good news for Apple.
Naturally, neither of the execs would be drawn on the prospect of a touchscreen MacBook Pro, which has also been strongly rumored to be launching by the end of 2026. But one thing’s for sure — Apple is going to be asked these questions a lot later this year, particularly if the rumored smart glasses and OLED MacBook Pro are indeed finally made official.
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