TikTok adds in-app Cameo integration for creators
TikTok and Cameo are teaming up to make it easier for TikTok users to request personalized videos. The two companies announced a new integration that makes Cameo accessible directly from TikTok for creators and fans.
With the update, TikTok creators can add Cameo links directly to their videos and viewers can request a custom clip without leaving the TikTok app. Creators who are not currently on Cameo can also sign up for the service without having to sign up through Cameo.
Until now, Cameo has been known for its personalized celebrity videos, but TikTok stars are “among the fastest-growing talent segments” on the app, according to the company. The new integration should make it easier for these creators to reach fans and promote their presence on Cameo.
It’s no surprise that Cameo sees TikTok creators as a potentially large, untapped audience for its service. It’s unclear what TikTok gets out of this arrangement. The company could have created its own Cameo-style feature for personalized messages. The app already has several features that allow fans to interact with creators, including sending virtual gifts during live streams. Cameo did not immediately respond to questions about whether TikTok gets a cut of transactions made through its app or whether there are differences in the pricing structure between the two apps.
