https://www.profitableratecpm.com/f4ffsdxe?key=39b1ebce72f3758345b2155c98e6709c
In his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead) (Harvard Business Review Press, 2025), Tomas Chamorro-Premuzic explores the surprising science of why being authentic holds you back. Here’s an adapted excerpt.
