Xbox is now XBOX | The Verge
Xbox in capitalsmaxx: discover XBOX. This is no joke, Microsoft appears to be renaming Xbox to XBOX. Asha Sharma, CEO of Xbox, conducted a poll on X earlier this week, asking fans whether Microsoft should go with Xbox or XBOX? The results were in favor of XBOX and the company has now renamed its account X.
Oddly enough, the Threads and Bluesky accounts for Xbox haven’t been renamed yet, but if Microsoft does a rebrand I would expect them to change soon. I asked Microsoft for comment on this potential rebranding for Xbox and the company simply referred me to Sharma’s post.
Using all capitals for Xbox, however, is a return to the original form. Microsoft’s first Xbox logo for its console was in all caps, and the company favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X/S console logos.
The apparent rebranding comes just weeks after Sharma ditched Microsoft Gaming and renamed Microsoft’s gaming division to Xbox. It’s part of Sharma’s ongoing promise of an “Xbox Return,” which has involved fan-focused console updates, a new Xbox logo, Game Pass price changes and more in recent weeks.
