Xbox’s own CEO says Game Pass has gotten too expensive

Summary created by Smart Answers AI
In summary:
- Xbox CEO Asha Sharma admitted that Game Pass had become “too expensive” following Microsoft’s price increases of up to 50% in October.
- PCWorld reports that the service now costs $9.99 for Essential, $14.99 for Premium, and $29.99 for monthly Ultimate tiers.
- Microsoft plans short-term improvements to create better value while developing a more flexible long-term system for subscribers.
If you think that subscriptions to Microsoft’s Xbox Game Pass platform have become way too expensive, you’re not alone. According to a leaked memo via The Verge, Xbox CEO Asha Sharma admitted that Xbox Game Pass has become “too expensive” for gamers.
In the memo, Sharma writes that the near-term plan for the service is a “best value equation” that restores the value of Xbox Game Pass, which is “at the heart of the value of gaming on Xbox.”

Microsoft
Meanwhile, the long-term plan is to evolve Xbox Game Pass into a “more flexible system.” What exactly this means has not been explained.
Last October, Microsoft introduced major changes and a staggering 50% price increase for Xbox Game Pass. As of this writing, Game Pass is available in three tiers: Essential for $9.99/month, Premium for $14.99/month, and Ultimate for $29.99/month. They all support Xbox and PC, but differ in the number of games you can stream to the cloud and the quality in which you can stream.
This article was originally published on our sister publication M3 and has been translated and localized from Swedish.



