Tired of cookie consent pop-ups? You soon may see less of them.
Are you tired of endless pop-ups requiring your consent to cookies whenever you visit a website? Well, Internet users could soon get a stay of the cookie consent prompts.
The European Commission is currently look in Relax an EU law in 2009 which inadvertently led to endless cookie consent pop-ups on the web.
The law, called the E-Privacy directive, obliges websites to request the consent of users before loading cookies on their computer or mobile device.
Cookies are a small text file that websites use to store a user’s information and preferences. Cookies were initially introduced to simplify things for the user. For example, cookies are the reason why a user can remain connected to a social media account without having to connect each time he opens the website. Cookies are also the reason why a user is able to return to an e -commerce shop and their basket items remain in their basket in their last session.
The E-Privacy directive has been adopted with the intention of protecting the confidentiality of users, as cookies can also be used for invasive marketing purposes or shared with third parties without user consent. Although the law provides an exception for cookies that are “strictly necessary” to provide service, many platforms still serve cookie consent pop-ups to ensure that they do not violate the law.
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According to PoliticoThe European Commission is currently planning to deal with the pop-up overload of cookies.
The EU could add additional exceptions to the existing law or allow users to define their consent preferences in advance in their web browser settings.
Industry lobbyists have put pressure on the laws related to the consent of cookies to be included in the broader general data protection (RGPD) regulations. As Politico points out, the GDPR uses an “risk -based approach” where companies have more control over security measures in terms of confidentiality.
Privacy defenders, however, recommend giving industry too much power to consent cookies, because all changes could be used to give more user data for advertising and marketing purposes.
It seems that EU countries want a kind of change that deals with the number of times internet users must see the cookie consent pop-up windows. Denmark, for example, suggested The collection of data “for technically necessary” functions “or” simple statistics “should not require the consent of a user.
It is important to note that the EU law demanding the consent of cookies has led to the implementation of the same pop-ups for users around the world, so what the EU decides here will also affect countries outside Europe.
