‘Your data is not going to leave the US’ – iRobot CEO reassures Roomba owners following takeover by Chinese company
Following years of financial struggles, iRobot – the brand behind the first commercially successful robot vacuum, Roomba – has been taken over by Chinese contract manufacturing company Picea.
Shortly after the news broke, company co-founder Helen Greiner said in an interview with Bloomberg that she found it “bizarre” there hadn’t been a big public outcry that iRobot’s data and information “will belong to a Chinese company” [quote at 7.50].
Cohen directed me towards the security statements posted on the company website (I couldn’t access the US policy at the time of writing, but the UK policy was available to read), and assured me that customers could easily delete their names from iRobot’s roster if they wanted to.
“We protect their data. It’s all encrypted, and that’s how we run the business,” he told me. “We are the most secure of anybody, and we actually have won awards because of our ability to protect the data, to protect [against] breaches, but more importantly, to protect the data in terms of where it’s housed.”
No change
A further statement sent to me from iRobot on the topic reads: “There have been no changes made to how iRobot collects, maintains, stores, or uses personal information in connection with the reorganization transaction, and we do not expect any such changes. Any updates to our existing data processing or security activities will always be made in accordance with our online Privacy Policy (found here) and applicable laws.”
Cohen also confirmed to me that current Roomba owners didn’t need to worry about product and app support for their robovacs, and that it would be “business as usual” in the immediate wake of the takeover. Beyond that, he’s feeling very optimistic about iRobot’s future with Picea. Watch this space.
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